Fort Worth’s Largest Independent Brokerage Joins Real as Part of Private Label Program
May 10 2024 - 7:30AM
Business Wire
The Property Shop is the second large
woman-owned brokerage to move to Real this month
The Real Brokerage Inc. (NASDAQ: REAX), the fastest-growing,
publicly traded real estate brokerage, today announced that The
Property Shop, led by Season Ware, has joined the company under
Real’s Private Label program. Fort Worth’s largest independent
brokerage, The Property Shop, brings more than 125 agents with
annual home sales valued at more than $250 million, significantly
adding to Real’s agent base in Texas.
“Season’s commitment to a core set of values that empower agents
to succeed align with the culture we are building at Real,” Real
President Sharran Srivatsaa said. “The Property Shop has built a
successful business that will benefit from our Private Label
program, which allows independent brokerages to tap into Real’s
platform without changing their brand or what makes them unique.
Season and The Property Shop team are a great addition to Real, and
I look forward to seeing how this move will allow them to
supercharge their business.”
A 20-year industry veteran who built her business on client
service, Ware joins Real as a Growth Leader. In this role, she
becomes part of a select number of Real agents responsible for
helping to build visibility for the Real brand, attracting agents
and being a culture carrier.
Ware founded The Property Shop in 2009 to achieve her vision of
making real estate transactions simple and stress-free for clients,
while creating a more supportive environment for agents. She
attributes The Property Shop’s success to a compensation structure
that allows agents to retain the lion’s share of their commissions,
a commitment to work-life balance and prioritizing agent
development and client relationships.
“Real’s Private Label Program offers the best of both worlds,”
Ware said. “By aligning with Real, we get to keep the heart and
boost the power of our business by gaining access to state-of-the
art technology, training, equity and a culture that meshes
perfectly with ours. I’ve committed to always doing what’s best for
my team, and this was a no-brainer.”
Real’s Private Label and ProTeams programs make it easy for
independent brokerages and teams to join the company, and Ware
becomes the second female leader to bring her independent brokerage
to Real in the past two weeks.
Through Private Label, Real’s white label program, independent
brokerages are able to maintain their own brand, while reaping the
benefits associated with being a part of Real. ProTeams leverages
Real’s proprietary transaction management platform to provide the
flexibility to customize team members’ caps, splits and fees down
to the individual team member level, allowing them to maintain
their current structure.
About Real
Real (NASDAQ: REAX) is a real estate experience company working
to make life’s most complex transaction simple. The fast-growing
company combines essential real estate, mortgage and closing
services with powerful technology to deliver a single seamless
end-to-end consumer experience, guided by trusted agents. With a
presence throughout the U.S. and Canada, Real supports more than
18,000 agents who use its digital brokerage platform and tight-knit
professional community to power their own forward-thinking
businesses.
Forward-Looking Information
This press release contains forward-looking information within
the meaning of applicable Canadian securities laws. Forward-looking
information is often, but not always, identified by the use of
words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “likely” and “intend” and statements that an event or
result “may”, “will”, “should”, “could” or “might” occur or be
achieved and other similar expressions. These statements reflect
management’s current beliefs and are based on information currently
available to management as of the date hereof. Forward-looking
information in this press release includes, without limiting the
foregoing, expectations regarding the success of Real’s programs
that are available to agents and Real’s ability to continue to
attract agents.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to Real’s business
objectives, expected growth, results of operations, performance,
business projects and opportunities and financial results. Real
considers these assumptions to be reasonable in the circumstances.
However, forward-looking information is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results, performance or achievements to differ materially
from those expressed or implied in the forward-looking information.
Important factors that could cause such differences include, but
are not limited to, slowdowns in real estate markets, economic and
industry downturns, the success of Real’s programs and Real’s
ability to attract new agents and retain current agents. These
factors should be carefully considered and readers should not place
undue reliance on the forward-looking statements. Although the
forward-looking statements contained in this press release are
based upon what management believes to be reasonable assumptions,
Real cannot assure readers that actual results will be consistent
with these forward-looking statements. These forward-looking
statements are made as of the date of this press release, and Real
assumes no obligation to update or revise them to reflect new
events or circumstances, except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20240510176809/en/
Investor inquiries, please contact: Ravi Jani Vice President,
Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515 For media inquiries,
please contact: Elisabeth Warrick Senior Director, Marketing,
Communications & Brand elisabeth@therealbrokerage.com
201.564.4221
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