PFSweb Announces Agreement with Columbia Sportswear Company to Support Major Global eCommerce Expansion
February 23 2012 - 8:00AM
Business Wire
PFSweb, Inc. (Nasdaq: PFSW), an international provider of
end-to-end eCommerce solutions, today announced it has launched an
agreement with Columbia Sportswear Company, a global leader in the
active outdoor apparel and footwear industries, to provide online
direct-to-consumer support services throughout Europe and Canada
for the company’s Columbia and Sorel brands. Columbia Sportswear
Company was able to complete one of its largest e-commerce
initiatives through this agreement with PFSweb. The first phase of
the expansion included eighteen localized sites in Canada, Belgium,
Germany, France, Italy, The Netherlands, Austria, Spain and the
U.K. The first site launched in the U.K. on September 5, 2011,
followed by the remaining countries on September 19, 2011. Future
phases will include additional sites in these and other
regions.
PFSweb was selected to provide multiple direct-to-consumer
services for the Columbia and Sorel sites, including customer order
and payment processing, information exchange functionality, account
management and reporting services as well as distribution logistics
management services and website sales returns processing
services.
The agreement enlists PFSweb’s global warehousing and product
fulfillment capabilities, which are supported by PFSweb’s
distribution centers in Liege, Belgium and Toronto, Canada. PFSweb
also provides customer contact services in each of the countries
with agents staffed to support multiple languages from both
locations.
“The services and capabilities provided by PFSweb across a broad
global footprint will allow us to seamlessly provide our
international customers the highest quality online research and
shopping experience possible,” stated Paul Zaengle, Vice President,
eCommerce at Columbia Sportswear. “Our digital presence is the
global face of our brands, and most outdoor consumers begin their
research online before going into a store to make their purchase.
Our responsibility is to maintain a highly branded digital
presence, with rich product information, localized in key regions,
empowering consumers and benefiting all of our retail partners
around the globe.”
Mike Willoughby, President of PFSweb, commented, “The agreement
with Columbia Sportswear is not only an exciting new addition to
our portfolio of fashion and apparel brands, it is also a testament
to our commitment to build long-term success for our company. The
eCommerce market is truly an international movement, and PFSweb is
at the forefront. We believe having a global presence is a major
advantage for PFSweb as more and more companies look to expand
their eCommerce presence internationally and quickly realize the
difficulties of doing so using either their in-house resources or
through other service providers that are purely concentrated in the
U.S.”
About Columbia Sportswear Company
Columbia Sportswear Company (NASDAQ: COLM) is a global leader in
branded outdoor apparel, footwear, accessories and equipment.
Columbia Sportswear Company products are sold in more than 100
countries under the Columbia®, Mountain Hardwear®, Sorel®, and
Montrail® brand names, which have earned an international
reputation for innovation, quality and performance. To learn more,
please visit the company's websites at www.columbia.com,
www.mountainhardwear.com, www.sorel.com,
and www.montrail.com.
About PFSweb, Inc.
Iconic brands engage PFSweb to enable their eCommerce
initiatives. PFSweb’s End2End eCommerce® solution includes
interactive marketing services, robust eCommerce technology, global
fulfillment and logistics, high-touch customer care, financial
services, and order management. PFSweb’s eCommerce solutions
provide international reach and expertise in both
direct-to-consumer and business-to-business initiatives, supporting
organizations across multiple industries including Procter &
Gamble, L’Oreal, LEGO, Columbia Sportswear, Sorel, Carter’s, Lucky
Brand Jeans, kate spade new york, Juicy Couture, AAFES, Riverbed,
Ricoh, Hawker Beechcraft Corp, Roots Canada Ltd. and Xerox. PFSweb
is headquartered in Plano, TX with additional locations in
Tennessee, Mississippi, Canada, Belgium, and the Philippines.
To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the
company’s website at http://www.PFSweb.com.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of
1995 and is subject to and involves risks and uncertainties, which
could cause actual results to differ materially from the
forward-looking information. PFSweb's Annual Report on Form 10-K
for the year ended December 31, 2010 and Quarterly Report on Form
10-Q for the nine months ended September 30, 2011 identify certain
factors that could cause actual results to differ materially from
those projected in any forward looking statements made and
investors are advised to review the Annual and Quarterly Reports
and the Risk Factors described therein. PFSweb undertakes no
obligation to update publicly any forward-looking statement for any
reason, even if new information becomes available or other events
occur in the future. There may be additional risks that we do not
currently view as material or that are not presently known.
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