PFSweb’s End2End e-Commerce ® Clients Generate Record Customer Traffic Volumes During the Period from Black Friday Through...
December 16 2011 - 8:00AM
Business Wire
PFSweb, Inc. (Nasdaq: PFSW), an international provider of
end-to-end eCommerce solutions, today announced record customer
traffic and order volumes for its North American End2End luxury,
cosmetic and apparel clients’ e-Commerce Direct-to-Consumer (E2E
DTC) brand sites during the time period starting on Black Friday
through Green Monday.
Over the post-Thanksgiving Day period of Friday, November 25,
2011 through Monday, December 12, 2011, including Black Friday,
Cyber Monday and Green Monday, PFSweb’s North American luxury,
cosmetic and apparel E2E DTC clients’ brand sites received
approximately 366,000 customer orders with an average order value
of more than $106.00. These clients’ websites also experienced
strong customer traffic, with approximately 12 million sessions in
total, including approximately 5.6 million new visitors.
Overall, PFSweb’s North American E2E DTC luxury, cosmetic and
apparel clients’ brand sites also reported strong same-store-order
volumes compared to the similar period last year, including a 68%
increase in total number of customer orders, a 52% increase in
total number of visitor sessions and a 39% increase in new
visitors. Same-store-sales data includes data from the E2E DTC
luxury, cosmetic and apparel clients’ brand e-Commerce sites that
were in operation during the 2010 and 2011 Holiday season and
supported by PFSweb during both periods.
“The Black Friday through Green Monday period has become a major
event for PFSweb’s End2End e-Commerce® clients as they focus more
attention towards exceeding the increasingly high expectations of
holiday online shoppers by deploying Internet-only promotions,
cross-channel offers and special online events. These holiday
shopping promotional activities have driven significant customer
traffic to our clients’ e-commerce sites generating a higher than
expected level of completed sales,” stated Mike Willoughby,
President of PFSweb. “While our End2End DTC luxury, cosmetic and
apparel clients only represent a portion of our current business,
they are an increasingly strong growth driver for PFSweb as we
continue to expand the number of consumer brands we support. As our
existing client programs grow through increased volume of orders
and customer support, so does the service fee revenue for our
business. While our client activity is strong, we have also
accelerated certain infrastructure investments and incurred
incremental one-time expenses during the fourth quarter to support
this higher than originally anticipated growth. While we have
implemented cost management measures and are working with our
clients to more effectively forecast demand spikes, we currently
estimate that our calendar year 2011 Adjusted EBITDA performance
will be at the low end or below the previously targeted $6 million
to $7 million guidance.”
About PFSweb, Inc.
Iconic brands engage PFSweb to enable their eCommerce
initiatives. PFSweb’s End2End eCommerce® solution includes
interactive marketing services, robust eCommerce technology, global
fulfillment and logistics, high-touch customer care, financial
services, and order management. PFSweb’s eCommerce solutions
provide international reach and expertise in both
direct-to-consumer and business-to-business initiatives, supporting
organizations across multiple industries including Procter &
Gamble, LEGO, Carter’s, Lucky Brand Jeans, kate spade new york,
Juicy Couture, AAFES, Riverbed, Ricoh, Hawker Beechcraft Corp,
Roots Canada Ltd. and Xerox. PFSweb is headquartered in Plano, TX
with additional locations in Tennessee, Mississippi, Canada,
Belgium, and the Philippines.
To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the
company’s website at http://www.pfsweb.com.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of
1995 and is subject to and involves risks and uncertainties, which
could cause actual results to differ materially from the
forward-looking information. PFSweb's Annual Report on Form 10-K
for the year ended December 31, 2010 and Quarterly Report on Form
10-Q for the three and nine months ended September 30, 2011
identify certain factors that could cause actual results to differ
materially from those projected in any forward looking statements
made and investors are advised to review the Annual and Quarterly
Reports and the Risk Factors described therein. PFSweb undertakes
no obligation to update publicly any forward-looking statement for
any reason, even if new information becomes available or other
events occur in the future. There may be additional risks that we
do not currently view as material or that are not presently
known.
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