CINCINNATI, May 20 /PRNewswire-FirstCall/ -- The Procter
& Gamble Company (P&G) (NYSE: PG) and PFSweb, Inc. (Nasdaq:
PFSW) announced a new online shopping site is now available for
U.S. consumers. Named the eStore, the online shopping site is owned
and operated by PFSweb and will feature the breadth of P&G
brands including Tide®, Pampers®, Olay®, CoverGirl®, Swiffer® and
Febreze®. The eStore has been created with shopper insights to
provide a premier online retail site with the goal of offering new
and better ways to shop online for household, beauty and grooming
products.
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Giving Online Shoppers a Voice
The eStore's main function is to act as a "living learning lab"
for developing e-commerce innovation to win with shoppers.
Shopper insights will continue to be a strong influence in
the eStore's ongoing development to help deliver tools, features
and expertise that are great for consumers and also create value
and sales for PFSweb, P&G and P&G's retail partners.
P&G's collaboration with PFSweb on its eStore launch boosts
P&G's commitment to drive innovation in online retailing
efforts and to touch and improve the lives of more consumers in
more parts of the world more completely. eStore shoppers will
continue to see new services, features and tools that come directly
from their input and suggestions. P&G will also share these
learnings with other retailers, maximizing consumer experiences for
P&G products across a variety of retailer platforms.
"The U.S. eStore is an exciting initiative that we feel will
help us listen, learn and collaborate with online shoppers to find
new opportunities to serve consumers' household, beauty and
grooming needs," said Kirk Perry,
P&G's Vice President, North
America. "Through our partnership with PFSweb and on-going
testing with consumers, we envision the eStore will help deliver
new tools, services and features that can ultimately be shared with
retailers to provide a real convenience and value for shoppers,
while also delivering innovation for the industry and specifically
for our product categories."
"The goal of the eStore is to be an innovation catalyst for
online consumer engagement and e-commerce sales for household and
beauty categories," said Mark
Layton, PFSweb's CEO. "We are excited to bring an online
store to life that places the consumer alongside us in the eStore's
ongoing development."
Prior to the national launch, the eStore enlisted 5,000 shoppers
to help guide the design and development of the "ideal" on-line
shopping site. Their input affected site changes and
enhancements found on the eStore launch site, including intuitive
navigation to find products easily, as well as the ability to
navigate by promotions and coupons. These online consumers also
helped identify preferred products to feature on the site and to
date, more than 300 new P&G products have been added to the
eStore from shopper requests.
To help improve consumers' online shopping experience, the
eStore launches today with the following features:
- "Brand Shop" pages: the eStore features home
pages or "Brand Shops" for consumers' favorite P&G brands,
making shopping for products more intuitive and helping shoppers
make the perfect product selections for their needs.
- Superior Shopper Service & Tools: the
eStore offers innovative service options and tools for customized
product selection that consumers can't get on most on-line shopping
sites. From Pampers DiaperSizer to OlayforYou, to our LiveChat
product consultants, the eStore brings a new on-line level of
service that helps consumers feel confident in their purchase
decisions. There will also be a mobile phone application
available soon, which will help shoppers purchase their favorite
products at the eStore with photos from their mobile phones.
- Social Media Integrations: the eStore partners
with social media sites to offer opportunities such as shopping the
eStore from the fan pages of favorite P&G brands, like Pantene.
More brands will be added to the eStore over the next
year.
- Consumer Engagement: The eStore gives shoppers a
forum to share feedback on their eStore shopping experiences and
provide ideas to improve the site. Shoppers can also post
ratings and reviews for P&G products and share tips and tricks
for taking care of their family and home at the eStore.
- $5 standard
shipping: a flat rate for standard shipping, regardless of
quantity or product size.
For more information on the eStore or to start shopping favorite
P&G brands, visit www.pgestore.com, www.pg.com or
www.pfsweb.com for more details.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of
people around the world. The company has one of the strongest
portfolios of trusted, quality, leadership brands, including
Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®,
Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®. The P&G community includes
approximately 135,000 employees working in about 80 countries
worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
About PFSweb, Inc.
PFSweb develops and deploys comprehensive end-to-end e-commerce
solutions for Fortune 1000, Global 2000 and brand name companies,
including interactive marketing services, global fulfillment and
logistics and high-touch customer care. Through a strategic
relationship with Demandware, Inc. the company offers clients
access to the only enterprise-class, on-demand e-commerce software
platform. PFSweb serves a multitude of industries and company
types, including such clients as Carter's, LEGO, AAFES, Riverbed,
InfoPrint Solutions Company (a joint venture company owned by Ricoh
and International Business Machines), Hawker Beechcraft Corp.,
Roots Canada Ltd..
SOURCE Procter & Gamble / PFSweb, Inc.