PFSweb, Inc. (Nasdaq: PFSW), a global provider of end-to-end web
commerce solutions for leading online retailers and manufacturers,
today announced the launch of an end-to-end solution for Roots.com
that features the Demandware eCommerce Platform and integration
with select interactive marketing partners, including Sitebrand and
Coremetrics. The Canadian and U.S. online storefronts also feature
user experience design by Fluid�s award winning interactive agency
team, and will soon offer hosted social commerce capabilities from
Bazaarvoice, including product ratings and reviews. In addition,
the robust solution includes inventory capabilities, including
carbon neutral shipping options, which supply Roots� international
customers, in over 30 countries, from multiple North American
distribution centers. James Connell, Senior Director of E-Commerce,
Digital Marketing & New Media for Roots, commented, �We are
excited to launch a new and improved eCommerce channel that better
serves the needs of our customers and positions our brand for
accelerated online growth. PFSweb�s end-to-end solution is
bolstered by the dynamic capabilities across leading technology and
marketing partners. This new solution offers us multiple upgrades
from our previous site, powerful marketing and merchandising
capabilities, and tremendous flexibility and control over our
brand. Most critical to Roots, it also allows us to better serve
our online customers� needs and improve their overall shopping
experience.� �The launch of the new Roots.com represents a
significant milestone for our company,� said Mike Willoughby,
President of PFSweb Services Division. �We carefully architected
our end-to-end eCommerce solution to address the specific needs of
our clients and their customers, and we�re excited to see such
synergy and close collaboration between the various partners, all
market leaders, that comprise and bolster this solution. We felt
that compromise was not an option, so we worked closely with Roots
to define exactly what the ideal solution would entail�and then we
crafted it. Roots has been an important client of ours for the past
nine years. We�ve seen them maintain an unwavering commitment to
their customers and translate that into all aspects of how they
operate their business. Now that we have an optimized, scalable
solution in place, we are all focused on generating demand and
facilitating profitable growth.� As previously announced, Roots.com
has migrated to the Demandware platform to leverage the full
benefits of PFSweb�s end-to-end offering. With Demandware as the
core eCommerce platform for the Roots online storefronts, the brand
is able to utilize increased eCommerce functionality and retain
full control over merchandising promotions, search, catalog,
pricing and all other aspects of the online shopping experience.
With Demandware, Roots can easily customize their sites to reflect
the unique Roots brand experience. The newly launched initiative
also empowers Roots� eCommerce channel with enhanced interactive
marketing capabilities. �Company-wide, we are very focused on
growing our online channel and building multi-channel relationships
with our customers,� added James Connell. �With the right partners
in place, my team is better able to extend the Roots brand in the
online format and merchandise while tailoring our dialogue to each
customer and their unique desires and needs. For example, Sitebrand
provides Roots with the tools to present relevant, personalized web
content to unique site visitors or segments, based on individual
visitor attributes and behaviors, such as first time visitors,
referring URLs, search engine keywords, connection speed,
geo-location, click-paths, time spent on site and buying history.
This results in increased shopper conversion rates, increased
revenues and increased customer satisfaction. With Coremetrics, we
have greater visibility into customer behavior and key performance
metrics, and through integration with our other marketing partners,
can optimize personalization efforts. Fluid enhanced the shopping
experience with a fresh visual design, extending the values of our
brand to online shoppers. Bazaarvoice, when launched, will allow us
to have dialogue with our customers and better understand their
thoughts and reactions to our products, as well as facilitate
interactions within the community.� Mike Willoughby concluded,
�This is precisely what we mean by end-to-end eCommerce solutions.
PFSweb will continue to extend value to online brands through
finely engineered, comprehensive solutions that take unique brand
requirements into consideration and weave them into a robust
offering that integrates the right marketing partners for
accelerated demand generation, the right eCommerce platform for
robust capability, and our own world-class services that extend the
customer experience beyond the virtual world to high-touch customer
care and reliable order fulfillment.� About Bazaarvoice:
Bazaarvoice offers outsourced technology, services, analytics, and
expertise to help companies enhance the online shopping experience
with social commerce applications that drive sales. Bazaarvoice
Ratings & Reviews�, Ask & Answer�, and Stories� deliver
immediate success by minimizing implementation risk and maximizing
the strategic impact of user-generated review content through
complete customization, deep integration, community management,
advanced analytics, search engine optimization, and syndication
across the Web and to offline channels. Bazaarvoice was named to
the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists
and received the 2006 ClickZ Marketing Innovation of the Year
award. Bazaarvoice currently serves over 200 eCommerce leaders
including Borders, Dell, Macy�s, Office Depot, Inc., Overstock.com,
PETCO, P&G, QVC, Sears, and ZipRealty. The company has
headquarters in Austin, TX, and offices in London, Paris, and
Singapore. For more information, please visit the company�s Web
site at www.bazaarvoice.com, read the blog at www.bazaarblog.com,
or email info@bazaarvoice.com. About Coremetrics: Coremetrics is
the leading provider of digital marketing optimization solutions.
Its solutions generate high return on online marketing investment
and continue to pay daily dividends in improved marketing
performance. Over 1,000 online business sites, transacting over $15
billion this year, are now using Coremetrics� Software as a Service
(SaaS) solution to optimize online marketing efforts. Coremetrics�
solutions encompass advanced online analytics and precision
marketing applications, including search engine bid management,
email marketing and cross sell applications to acquire customers
more cost effectively, increase conversion rates, and increase
lifetime customer value. The company is privately held with funding
from 3i, Accel Partners, FTVentures and Highland Capital Partners,
is headquartered in San Mateo, California and competes with
Omniture and Webtrends. To learn more about Coremetrics, visit
www.coremetrics.com. About Demandware: Demandware drives the
success of high-growth brands with the only enterprise-class
On-Demand eCommerce Platform that empowers merchandising and
marketing talent with total control over the shopping experience
and continuous competitive differentiation. Leading brands such as
Bare Escentuals, Barneys New York, House of Fraser, lucy
Activewear, Playmobil, Sally Beauty Supply and Timberland leverage
Demandware�s enterprise class ecommerce functionality and automatic
upgrades to help achieve higher conversion rates, increase average
order size, and improve customer retention. Demandware is the only
on-demand ecommerce solution that enables the rapid rollout of new
sites, provides ubiquitous access to business and technical users,
and is backed by a patented grid computing architecture that
delivers capacity as needed for performance and reliability that
exceeds industry standards. For more information about Demandware,
visit www.demandware.com, call 888-553-9216 or email
info@demandware.com. About Fluid: Fluid creates engaging online
retail experiences that drive conversion, customer satisfaction and
brand loyalty. Founded in 1990, Fluid has a customer list that
includes major online retailers such as Reebok, Timberland,
JanSport, Design Within Reach and The North Face, among others.
More information about Fluid is available at www.fluid.com. About
Roots Established in Toronto in 1973 by co-founders Michael Budman
and Don Green, Roots is Canada�s leading lifestyle brand, offering
a wide range of clothing, leather goods and accessories for men and
women of all ages. The privately held company operates nearly 150
branded stores, including more than 125 in Canada, 5 in the United
States and 18 in Taiwan. Roots products are also sold by
independent retailers and department stores around the world. To
find out more about Roots Canada Ltd., visit www.roots.com. About
Sitebrand: Sitebrand.com Inc. provides online marketing solutions
and related services to major retailers across North America and
Europe. Based on its proprietary software, Sitebrand's
Segment&Serve� personalization solution delivers personalized
online marketing campaigns for websites, email, search engine
marketing, blogs, banners, point of sale, or any other web medium.
Using Sitebrand, online retailers are able to develop customized
marketing campaigns that leverage anonymous web analytics and
visitor behavior, providing each visitor with a personalized
experience to that particular visitor in real-time�generating more
customers, more profit per customer, more customer loyalty, and
more conversions. Sitebrand was founded in 2000 and is
headquartered in Gatineau, Quebec. About PFSweb Inc. PFSweb
develops and deploys integrated business infrastructure solutions,
technology and fulfillment services for Fortune 1000, Global 2000
and brand name companies, including third party logistics, call
center support and e-commerce services. The company serves a
multitude of industries and company types, including such clients
as LEGO, Discovery Commerce, Riverbed, MARS Drinks North America,
International Business Machines, Hawker Beechcraft Corp., Rene
Furterer USA, Roots Canada Ltd. and Xerox. Through its wholly owned
eCOST.com subsidiary, PFSweb also serves as a leading
multi-category online discount retailer of high-quality new,
"close-out" and manufacturer recertified brand-name merchandise for
consumers and small to medium size business buyers. The eCOST.com
brand markets approximately 170,000 different products from leading
manufacturers such as Sony, JVC, Canon, Hewlett-Packard, Garmin,
Panasonic, Toshiba, Microsoft, Kitchen Aid, Panasonic, Black &
Decker, Cuisinart, Coleman, Wilson and Nike primarily over the
Internet and through direct marketing. To find out more about
PFSweb, Inc. (NASDAQ: PFSW), visit the company's websites at
www.PFSweb.com/end2end.htm and http://www.ecost.com. The matters
discussed herein consist of forward-looking information under the
Private Securities Litigation Reform Act of 1995 and is subject to
and involves risks and uncertainties, which could cause actual
results to differ materially from the forward-looking information.
PFSweb's Annual Report on Form 10-K for the year ended December 31,
2007 and Form 10-Q for the quarter ended March 31, 2008 identify
certain factors that could cause actual results to differ
materially from those projected in any forward looking statements
made and investors are advised to review the Annual and Quarterly
Reports and the Risk Factors described therein. PFSweb undertakes
no obligation to update publicly any forward-looking statement for
any reason, even if new information becomes available or other
events occur in the future. There may be additional risks that we
do not currently view as material or that are not presently known.
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