PVSW Pervasive Software Inc. (MM)

Pervasive Software and DM Review Present Live Webinar: 'Integrating Customer Data - the Lifeblood of CRM' June 8th Web seminar featuring leading analyst firm details the keys to tackling cost drivers around CRM customer data integration AUSTIN, Texas, June 1 /PRNewswire-FirstCall/ -- Pervasive Software(R) Inc. (NASDAQ:PVSW), a global value leader in data infrastructure software, today announced it will partner with DM Review to present a live Web seminar June 8, 2004, featuring guest speaker Ted Friedman, principal analyst Gartner Research. "Integrating Customer Data - The Lifeblood of CRM," moderated by Mike Hoskins, vice president and general manager, Integration Products Division, Pervasive Software, will explore strategies for end users and IT organizations to meet their CRM customization, integration and extension challenges in record time and with record success. "The key to success of any business initiative such as CRM is tackling the cost drivers around customer data integration. Compounding this challenge is the need to gather and integrate customer data from widely disparate sources, across multiple platforms and environments, and between new and legacy systems on a real-time, event driven basis," said Hoskins. "Today, companies seek CRM solutions that allow the integration and exchange of customer data with other business systems without the need for time consuming and costly code." WHO: Pervasive Software, a global value leader in data infrastructure software; DM Review, the premier business intelligence, business performance management and data warehousing publication; and Gartner Research, leading provider of research and analysis on the global information technology industry WHAT: A live Web seminar entitled "Integrating Customer Data - The Lifeblood of CRM" WHEN: Tuesday, June 8, 2004, 2:00- 3:00 p.m. EST WHY: To help CIOs and IT managers meet their CRM customization, integration and extension challenges in record time and with record success. WHERE: On the World Wide Web. To register, please visit: http://www.dmreview.com/web/reg_perv04.cfm?sourcecode=dw051304 About Pervasive Software Pervasive Software is a global value leader in data infrastructure software. The company's award-winning products enable customers to manage, integrate, analyze and secure their critical data, providing the industry's best combination of performance, reliability and cost. Pervasive's strength is evidenced by the size and diversity of its customer base, serving tens of thousands of customers in virtually every industry market around the world. With headquarters in Austin, Texas, Pervasive was founded in 1994 and sells its products into more than 150 countries. More information may be found on the Web at http://www.pervasive.com/ . Contact: Michelle Bush Pervasive Software 512.231.6786 http://www.newscom.com/cgi-bin/prnh/20040503/PVSWLOGO http://photoarchive.ap.org/ DATASOURCE: Pervasive Software Inc. CONTACT: Michelle Bush of Pervasive Software, +1-512-231-6786, or Web site: http://www.pervasive.com/ http://www.dmreview.com/web/reg_perv04.cfm?sourcecode=dw051304

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