Pervasive Software among Robin Bloor’s “10 IT Companies to Watch in 2010”

Pervasive Software® Inc. (NASDAQ: PVSW), a global value leader in embeddable data management and data integration software and in enabling revolutionary next-generation analytics, today announced its inclusion in Robin Bloor’s list of “10 IT Companies to Watch in 2010”. Bloor is a leading technology analyst, founder of Bloor Research and partner at Hurwitz & Associates.

“We are excited to be listed among Robin’s ten IT companies to watch,” said Mike Hoskins, Pervasive CTO and general manager of Integration Products. “Our flexible, scalable solutions based on a solid 25-year technology foundation, coupled with our aggressive investment in innovation, research and development set Pervasive apart from other software vendors in this space.”

Bloor’s “10 IT Companies to Watch in 2010” blog entry notes, “I have two reasons for mentioning Pervasive Software. First is that Pervasive’s primary activities are in Data Integration and I think that whole market will do well.” He continues, “The second reason for mentioning Pervasive is that it has a so-far-little-recognized jewel – its DataRush parallel data processing engine and platform. There are not many such engines and as we advance further into the world of multicore CPUs, every vendor that has a parallel engine is likely to experience strong demand.”

The need for integration and interoperability capabilities shows every sign of intensifying as cloud-based applications proliferate and users seek integration with existing on-premises applications. Pervasive’s flagship Pervasive Data Integrator™ is uniquely poised to handle the challenge of increasing complexity from the collision of proliferating data volumes and multiple deployment options in the cloud and on-premises. Pervasive’s flexible, robust data integration offerings include Pervasive DataCloud™, Universal Connect™, Pervasive Integration Hub™, Integration Agents™, Pervasive Integration Manager™ and Pervasive Metadata Manager™. The product family enables scalable, low cost and reusable integration for virtually any scenario across the full range of deployment models.

Pervasive DataRush™ continues to gain recognition as an unprecedented multicore-aware data processing engine and software platform. It powers a growing family of high-performance, embeddable software solutions for data-intensive applications and analytics that close the gap between available hardware processing power and exploding data volumes. It has the power to deliver commercial applications that resolve the parallel programming challenge, unlock the power of multicore hardware, and efficiently extract useful intelligence from massive data sets. Pervasive DataRush is ideally suited for applications with large, data-intensive and/or disparate data sets in industries such as financial services, healthcare, public sector and energy.

About Pervasive Software

Pervasive Software (NASDAQ: PVSW) helps companies get the most out of their data investments through agile and embeddable software and SaaS services for data management, data integration, B2B exchange and analytics. The embeddable Pervasive PSQL™ database engine provides robust database reliability in a near-zero database administration environment for packaged business applications. Pervasive's multi-purpose data integration platform, available on-premises and in the cloud, accelerates the sharing of information between multiple data stores, applications, and hosted business systems and allows customers to re-use the same software for diverse integration scenarios. Pervasive DataRush™ is an embeddable parallel-processing platform enabling data-intensive applications such as claims processing, risk analysis, fraud detection, data mining, predictive analytics, sales optimization and marketing analytics. For more than two decades, Pervasive products have delivered value to tens of thousands of customers in more than 150 countries with a compelling combination of performance, flexibility, reliability and low total cost of ownership. Through Pervasive Innovation Labs, the company also invests in exploring and creating cutting edge solutions for the toughest data analysis and data delivery challenges. For additional information, go to www.pervasive.com.

Cautionary Statement

This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement.

All Pervasive brand and product names are trademarks or registered trademarks of Pervasive Software Inc. in the United States and other countries. All other marks are the property of their respective owners.

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