Perry Ellis International Announces a New Apparel License Agreement for the Gotcha® Brand for Infants and Boys

Perry Ellis International (NASDAQ: PERY) announced today that it has entered into a license agreement with Beluga Inc., a subsidiary of the Adjmi Apparel Group, to design, manufacture, and distribute apparel for infants through boys’ size 20 under the Gotcha brand name.

Gotcha was launched from a Laguna Beach, California, garage in 1978. Its innovative designs and often-controversial advertising campaigns pushed the envelope, defining a way of life embodied by the brand’s legendary athletes and helping to attract cutting-edge designers. By 1985, Gotcha was a household name for surfers around the world, the Fishman™ logo had become a pop-culture icon and the brand had redefined the industry by introducing year-round ‘surf lifestyle’ apparel.

The Adjmi Apparel Group is recognized as one of the largest and most reputable company groups in the apparel industry. For 27 years the Group has successfully designed, produced and distributed apparel to all tiers of retail distribution. The Group’s current portfolio includes brands such as Champion, Disney, Fila, Jantzen, Pro-Player and Skechers.

Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International, said: “This is a great opportunity to increase penetration of the Gotcha brand to additional, complementary categories with a licensee that can clearly interpret the essence of the Gotcha lifestyle. We look forward to a great partnership with this industry leader.”

New Gotcha boys’ products will be available throughout the United States and its territories across several channels of retail distribution. Initial shipments are scheduled for the Fall 2010 season.

“We are looking forward to a great relationship with Perry Ellis International powered by Gotcha, a brand that expresses the spirit of today’s action sports,” commented Eric Adjmi, President of the Adjmi Apparel Group.

About Gotcha

Launched in 1978 from a Laguna Beach, California, garage, Gotcha transformed the surf market through its incredible product, advertising, events and athletes. Gotcha celebrated its 30th anniversary as an action sports leader in 2008. Marketed as an accessible California youth lifestyle brand, Gotcha enjoys a globally recognized icon and is sold in over twenty countries across five continents.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Cubavera®, Centro®, Solero®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®, Tricots St. Raphael®, Gotcha®, Girl Star®, MCD® John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties including Pierre Cardin® for men’s sportswear, Nike® and Jag® for swimwear, and Callaway Golf®, TOP-FLITE®, PGA TOUR® and Champions Tour® for golf apparel. Additional information on the Company is available at http://www.pery.com.

About Adjmi Apparel Group

Since 1976, Adjmi Apparel Group has designed, produced and distributed apparel to all tiers of retail with acclaimed success. From its early days as a small importer to its current stature as one of the largest and most reputable companies in the industry, the Adjmi name has become synonymous with high quality fashionable apparel for every product category and age group, from newborns to adults.

The Adjmi portfolio includes recognizable international brands such as; Skechers, Tapout, South Pole, Disney, Fila, and Champion, as well as market brands such as Beluga, and Layer 8. The Group also maintains a strong private-label business and are favored vendors for brands such as Starter, Kids Play, Faded Glory and Danskin Now for the biggest retailers in the world. The Group is resolutely committed to building and adding value to all brands for the long term.

Safe Harbor Statement

We caution readers that the forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations rather than historical facts and they are indicated by words or phrases such as "anticipate," "could," "may," "might," "potential," "predict," "should," "estimate," "expect," "project," "believe," "plan," "envision," "continue," "intend," "target," "contemplate," or "will" and similar words or phrases or comparable terminology. We have based such forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements, many of which are beyond our control. These factors include: general economic conditions, a significant decrease in business from or loss of any of our major customers or programs, anticipated and unanticipated trends and conditions in our industry, including the impact of recent or future retail and wholesale consolidation, the effectiveness of our planned advertising, marketing and promotional campaigns, our ability to contain costs, disruptions in the supply chain, our future capital needs and our ability to obtain financing, our ability to integrate acquired businesses, trademarks, trade names and licenses, our ability to predict consumer preferences and changes in fashion trends and consumer acceptance of both new designs and newly introduced products, the termination or non-renewal of any material license agreements to which we are a party, changes in the costs of raw materials, labor and advertising, our ability to carry out growth strategies including expansion in international and direct to consumer retail markets, the level of consumer spending for apparel and other merchandise, our ability to compete, exposure to foreign currency risk and interest rate risk, possible disruption in commercial activities due to terrorist activity and armed conflict, and other factors set forth in Perry Ellis International's filings with the Securities and Exchange Commission. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in Perry Ellis' filings with the SEC. You are cautioned not to place undue reliance on these forward-looking statements, which are valid only as of the date they were made. We undertake no obligation to update or revise any forward-looking statements to reflect new information or the occurrence of unanticipated events or otherwise.

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