Perry Ellis International Announces New Licensing Agreements for Jantzen® and ProPlayer® Brands

Perry Ellis International (NASDAQ:PERY), through its licensing affiliate PEI Licensing, Inc., announced today that it has signed two new licensing agreements for its Jantzen® and ProPlayer® brands with MAG Brands LLC/Millennium Apparel Group (“MAG Brands”) and IFG Corp. (“Innovative Fashion Group”), respectively. Both MAG Brands and Innovative Fashion Group are part of the Adjmi Apparel group of companies.

“We are very excited about the continued expansion into new product categories for our diversified portfolio of brands. MAG Brands and Innovative Fashion Group are great business partners and leaders in their respective categories. We look forward to a successful and expanding business partnership with them,” Oscar Feldenkreis, President and COO of Perry Ellis International, commented.

MAG Brands, a leader in the children’s swimwear market, will design, manufacture and distribute girls’ swimwear and cover-ups under the Jantzen® brand in the U.S. The Jantzen® product line for girls will be designed exclusively for sizes 4 to 16 and include swimsuits, board shorts, rash guards and swim cover-ups and will be distributed at the department store and specialty sports channels. Initial shipments are expected in early January 2010.

Raymond Dayan, President of MAG Brands commented: “Jantzen is one of the best brands in the swimwear market today, and we are very excited at MAG Brands for having the opportunity to produce a girls’ line under such an iconic name. Our unique capabilities, coupled with the heritage of Jantzen, make a very powerful combination in the marketplace.”

Innovative Fashion Group will design, manufacture and distribute men’s athletic apparel and performance underwear under the ProPlayer® brand. The line will be distributed in the U.S. at sports specialty stores and mid-tier retailers starting in November of 2009. This license excludes product in the collegiate team logo market, which is covered by another PEI Licensing licensee.

“ProPlayer is a great brand with amazing untapped potential in the athletic apparel market. This agreement will allow us to position ProPlayer as a true performance alternative in the mid-tier and sporting channel markets. We look forward to a successful business relationship with a great company such as Perry Ellis International,” Ronnie Adjmi, President of Innovative Fashion Group concluded.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Cubavera®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®, Tricots St. Raphael®, Gotcha®, Girl Star®, MCD® John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties including Dockers® for outerwear, Nike® and JAG® for swimwear, and Callaway®, PING® and PGA TOUR® for golf apparel. Additional information on the Company is available at http://www.pery.com.

About Adjmi Apparel Group

Adjmi Apparel Group is one of the largest and most reputable groups of companies in the apparel industry. The companies combining to form this family owned Group have successfully designed, produced and distributed to all tiers of retail for over twenty-seven years. Their product categories cover every age group from newborn to adults. Adjmi Apparel Group is synonymous with high quality, fashionable apparel for the entire family.

Adjimi Apparel Group’s portfolio includes international brands such as Reebok, Starter, Shaq, Denise Austin, Mary-Kate and Ashley; and market brands such as Beluga, Rachel's Kids and Layer 8. It is also a leading private label supplier for some of the biggest retailers in the world.

About MAG Brands/Millennium Apparel Group

For over 12 years MAG Brands/Millennium has been known for outstanding quality in swimwear, outerwear and sportswear. MAG Brands distributes to all tiers of distribution in the girls, boys and junior markets. MAG Brands is recognized for outstanding quality, design and attention to detail. Millennium was recognized by Licensing Industry Merchandisers Association (LIMA) for its design and marketing with the Licensee of the Year Award for Softlines.

Safe Harbor Statement

We caution readers that the forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations rather than historical facts and they are indicated by words or phrases such as "anticipate," "could," "may," "might," "potential," "predict," "should," "estimate," "expect," "project," "believe," "plan," "envision," "continue," "intend," "target," "contemplate," or "will" and similar words or phrases or comparable terminology. We have based such forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements, many of which are beyond our control. These factors include: general economic conditions, a significant decrease in business from or loss of any of our major customers or programs, anticipated and unanticipated trends and conditions in our industry, including the impact of recent or future retail and wholesale consolidation, the effectiveness of our planned advertising, marketing and promotional campaigns, our ability to contain costs, disruptions in the supply chain, our future capital needs and our ability to obtain financing, our ability to integrate acquired businesses, trademarks, tradenames and licenses, our ability to predict consumer preferences and changes in fashion trends and consumer acceptance of both new designs and newly introduced products, the termination or non-renewal of any material license agreements to which we are a party, changes in the costs of raw materials, labor and advertising, our ability to carry out growth strategies including expansion in international and direct to consumer retail markets, the level of consumer spending for apparel and other merchandise, our ability to compete, exposure to foreign currency risk and interest rate risk, possible disruption in commercial activities due to terrorist activity and armed conflict, and other factors set forth in Perry Ellis International's filings with the Securities and Exchange Commission. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in Perry Ellis' filings with the SEC. You are cautioned not to place undue reliance on these forward-looking statements, which are valid only as of the date they were made. We undertake no obligation to update or revise any forward-looking statements to reflect new information or the occurrence of unanticipated events or otherwise.

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