Cubavera® and Miami-Dade Mayor Carlos Alvarez Host Guayabera Day 2009
June 23 2009 - 11:05AM
Business Wire
Cubavera�, a member of the Perry Ellis International
(NASDAQ:PERY) family of brands, announced today its co-sponsorship
of Guayabera Day 2009 with Miami-Dade Mayor Carlos Alvarez.
�I am thrilled to recognize Perry Ellis International for their
contributions to the apparel industry and philanthropic efforts.
The guayabera is symbolic of our community. It reflects our
Hispanic heritage and embraces our American lifestyle,� said
Miami-Dade County Mayor Carlos Alvarez.
The menswear brand, renowned for translating the mood and
vibrancy of the Latin lifestyle into modern styles popular with
cross-cultural consumers, is proud to honor its signature influence
while itself being honored: Chairman and CEO George Feldenkreis,
who has been referred to as the �Guayabera King,� will be on hand
to receive a countywide proclamation celebrating the 29th
anniversary of the original Guayabera Day.
�While I am honored to be receiving the county proclamation,
this day belongs to the greater Miami community. The guayabera is a
symbol of Latin heritage, and the fact that it is now worn by such
a diverse mix of people illustrates the integration of Hispanic
immigrants into this very welcoming host country,� commented Mr.
Feldenkreis. �As a leader in Latin-inspired apparel, Perry Ellis
International remains very close to this culturally rich group, and
I am very proud as both a Cuban and resident of this great city to
take part in this special celebration.�
The festivities, which come on the heels of the opening of the
first Cubavera store in the U.S. at Miami International Airport,
will take place on July 1st at the Stephen P. Clark Center, 11 NW
1st Street in downtown Miami at 9:30 a.m. Guayabera exhibits and
giveaways, salsa dancers and music, and coffee and pastries
courtesy of Aroma Espresso and Versailles Restaurant will set the
scene for the attendees, including celebrity guests and county
commissioners. Mayte Padron of WPLG Channel 10 will preside as
master of ceremony, highlighting the brand�s close ties to Latin
music and Miami culture.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer,
distributor and licensor of a broad line of high quality men's,
women's and children�s apparel, accessories, and fragrances. The
Company�s collection of dress and casual shirts and tops, suit
separates, sweaters, dresses, pants, shorts, jeans wear, outerwear,
swimwear, golf apparel and activewear is available throughout all
major levels of retail distribution. Through its wholly owned
subsidiaries, the Company owns a portfolio of nationally and
internationally recognized brands including Perry Ellis�, Perry
Ellis America�, Perry Ellis Portfolio�, Jantzen�, Laundry by Shelli
Segal�, C&C California�, Cubavera�, Munsingwear�, Savane�,
Farah�, Original Penguin� by Munsingwear�, Grand Slam�, Natural
Issue�, Pro Player�, the Havanera Co.�, Axis�, Axist�, Manhattan�,
John Henry�, Tricots St. Raphael�, Mondo di Marco�, Redsand�,
Gotcha�, and MCD�. The Company enhances its roster of brands by
licensing trademarks from third parties including Dockers� for
outerwear, Nike� and Jag� for swimwear, and Callaway�, PING� and
PGA TOUR� for golf apparel. Additional information on the Company
is available at http://www.pery.com.
About Cubavera
Through exciting product, advertising, sponsorship and events,
Cubavera� translates the joy and vibrancy of Latin culture into
apparel, with designs that have evolved to meet the new sensibility
of today�s confident multi-cultural consumer. The collection of
men�s and boys� sportswear is available in department stores
throughout the United States and internationally. Additional
information is available at http://www.cubavera.com.
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