Perry Ellis International Opens Cubavera® Retail Store at Miami International Airport
May 13 2009 - 10:31AM
Business Wire
Perry Ellis International (NASDAQ:PERY) announced today the
grand opening of its first Cubavera� brand retail store in the
United States. Located in the international terminal of Miami
International Airport between concourses H and J, the store will
invite travelers from around the world to sample the Cubavera�
lifestyle when visiting this gateway city.
�Miami�s fusion of cultures and influences makes it the ideal
location for the first Cubavera� domestic retail store,� remarked
Gary Rubin, President of Retail for Perry Ellis International. �We
look forward to expanding brand recognition via this highly visible
venue as well as providing visitors with a one-stop destination for
apparel, accessories and gifts with Latin flavor.�
The 900-square-foot store features a complete lifestyle format
reflective of the unique Cubavera� point of view. The brand�s close
ties to Latin music and culture are evident in all aspects of the
store�s environment, including store visuals, product merchandising
and a selection of the best Latin lounge music, effectively
transporting weary travelers to a place filled with sol, ritmo y
alegr�a.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer,
distributor and licensor of a broad line of high quality men's,
women's and children�s apparel, accessories, and fragrances. The
Company�s collection of dress and casual shirts and tops, suit
separates, sweaters, dresses, pants, shorts, jeans wear, outerwear,
swimwear, golf apparel and activewear is available throughout all
major levels of retail distribution. Through its wholly owned
subsidiaries, The Company owns a portfolio of nationally and
internationally recognized brands including Perry Ellis�, Perry
Ellis America�, Perry Ellis Portfolio�, Jantzen�, Laundry by Shelli
Segal�, C&C California�, Cubavera�, Munsingwear�, Savane�,
Farah�, Original Penguin� by Munsingwear�, Grand Slam�, Natural
Issue�, Pro Player�, the Havanera Co.�, Axis�, Axist�, Manhattan�,
John Henry�, Tricots St. Raphael�, Mondo di Marco�, Redsand�,
Gotcha�, and MCD�. The Company enhances its roster of brands by
licensing trademarks from third parties including Dockers� for
outerwear, Nike� and Jag� for swimwear, and Callaway�, PING� and
PGA TOUR� for golf apparel. Additional information on the Company
is available at http://www.pery.com.
About Cubavera
Through exciting product, advertising, sponsorship and events,
Cubavera� translates the joy and vibrancy of Latin culture into
apparel, with designs that have evolved to meet the new sensibility
of today�s confident multi-cultural consumer. The collection of
men�s and boys� sportswear is available in department stores
throughout the United States and internationally. Additional
information is available at http://www.cubavera.com.
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