Perry Ellis International Announces New President of Direct-to-Consumer Division
March 09 2009 - 5:30PM
Business Wire
Perry Ellis International (NASDAQ:PERY) announced today the
promotion of Gary Rubin to President of its Direct-to-Consumer
Division, effective immediately. In his new role Mr. Rubin will be
responsible for improving the strength and profitability of the
entire direct-to-consumer channel, including retail stores and
e-commerce websites for all of Perry Ellis International brands
while reinforcing their national and international reach.
Gary joined Perry Ellis International in 2006, most recently
serving as Senior Vice President of Merchandise and Design for
lifestyle brands. He brings more than 25 years of retail experience
to his new role, including merchandising and management positions
at leading retailers such as Parisians, Beall�s, Saks Inc., and May
Company.
�Direct-to-consumer is one of the key growth areas for Perry
Ellis International today and in the future,� commented Oscar
Feldenkreis, President and COO of Perry Ellis International �We are
extremely pleased that Gary has accepted this new opportunity,
Gary�s experience and proven ability at Perry Ellis are expected to
add immediate value to our retail businesses. We look forward to
his leadership, expertise and managerial insights to maximize the
potential of our direct-to-consumer division"
Perry Ellis International currently owns and operates 46 company
outlet stores under the Perry Ellis brand, and 6 Original Penguin
locations throughout the U.S. and Puerto Rico. The company also
operates 4 e-commerce websites - www.perryellis.com,
www.originalpenguin.com, www.cubavera.com and
www.candccalifornia.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer,
distributor and licensor of a broad line of high quality men's,
women's and children�s apparel, accessories, and fragrances. The
Company�s collection of dress and casual shirts and tops, suit
separates, sweaters, dresses, pants, shorts, jeans wear, outerwear,
swimwear, golf apparel and activewear is available throughout all
major levels of retail distribution. Through its wholly owned
subsidiaries, The Company owns a portfolio of nationally and
internationally recognized brands including Perry Ellis�, Perry
Ellis America�, Perry Ellis Portfolio�, Jantzen�, Laundry by Shelli
Segal�, C&C California�, Cubavera�, Munsingwear�, Savane�,
Farah�, Original Penguin� by Munsingwear�, Grand Slam�, Natural
Issue�, Pro Player�, the Havanera Co.�, Axis�, Axist�, Manhattan�,
John Henry�, Tricots St. Raphael�, Mondo di Marco�, Redsand�,
Gotcha�, and MCD�. The Company enhances its roster of brands by
licensing trademarks from third parties including Dockers� for
outerwear, Nike� and Jag� for swimwear, and PING� and PGA TOUR� for
golf apparel. Additional information on the Company is available at
http://www.pery.com.
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