Perry Ellis International (NASDAQ:PERY) announced today the promotion of Gary Rubin to President of its Direct-to-Consumer Division, effective immediately. In his new role Mr. Rubin will be responsible for improving the strength and profitability of the entire direct-to-consumer channel, including retail stores and e-commerce websites for all of Perry Ellis International brands while reinforcing their national and international reach.

Gary joined Perry Ellis International in 2006, most recently serving as Senior Vice President of Merchandise and Design for lifestyle brands. He brings more than 25 years of retail experience to his new role, including merchandising and management positions at leading retailers such as Parisians, Beall�s, Saks Inc., and May Company.

�Direct-to-consumer is one of the key growth areas for Perry Ellis International today and in the future,� commented Oscar Feldenkreis, President and COO of Perry Ellis International �We are extremely pleased that Gary has accepted this new opportunity, Gary�s experience and proven ability at Perry Ellis are expected to add immediate value to our retail businesses. We look forward to his leadership, expertise and managerial insights to maximize the potential of our direct-to-consumer division"

Perry Ellis International currently owns and operates 46 company outlet stores under the Perry Ellis brand, and 6 Original Penguin locations throughout the U.S. and Puerto Rico. The company also operates 4 e-commerce websites - www.perryellis.com, www.originalpenguin.com, www.cubavera.com and www.candccalifornia.com.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's, women's and children�s apparel, accessories, and fragrances. The Company�s collection of dress and casual shirts and tops, suit separates, sweaters, dresses, pants, shorts, jeans wear, outerwear, swimwear, golf apparel and activewear is available throughout all major levels of retail distribution. Through its wholly owned subsidiaries, The Company owns a portfolio of nationally and internationally recognized brands including Perry Ellis�, Perry Ellis America�, Perry Ellis Portfolio�, Jantzen�, Laundry by Shelli Segal�, C&C California�, Cubavera�, Munsingwear�, Savane�, Farah�, Original Penguin� by Munsingwear�, Grand Slam�, Natural Issue�, Pro Player�, the Havanera Co.�, Axis�, Axist�, Manhattan�, John Henry�, Tricots St. Raphael�, Mondo di Marco�, Redsand�, Gotcha�, and MCD�. The Company enhances its roster of brands by licensing trademarks from third parties including Dockers� for outerwear, Nike� and Jag� for swimwear, and PING� and PGA TOUR� for golf apparel. Additional information on the Company is available at http://www.pery.com.

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