Perry Ellis International Announces Cubavera® ASI Apparel Available Through Bodek and Rhodes
October 21 2008 - 4:00PM
Business Wire
Perry Ellis International (NASDAQ:PERY), announced today a new
partnership with Bodek and Rhodes, a leading national wholesaler of
imprintable activewear, to distribute the full line of
Cubavera�-branded camp and polo shirts for the advertising
specialty industry. The Cubavera� brand has set the benchmark for
camp shirts in the corporate market, offering unique products
distinguished by innovative fabrics, styles and tropical color
palettes at competitive prices. Inspired by a traditional Latin
shirt called the guayabera, which is worn untucked and imparts a
relaxed-but-polished appearance, the Cubavera� camp shirt is
universally flattering and appeals to men and women everywhere.
From embroidered details to subtle texturing, the shirts offer a
modern fashion solution perfect for the advertising specialty
industry. �We�re very excited about our new partnership with Bodek
and Rhodes, which will allow advertising specialty companies
looking for the authentic Cubavera� product to purchase easily from
anywhere in the country,� said Arthur Weiss from Perry Ellis
International. Cubavera� products may be purchased via Bodek and
Rhodes online at www.bodekandrhodes.com, or by calling
800-523-2721. About Perry Ellis International Perry Ellis
International, Inc. is a leading designer, distributor and licensor
of a broad line of high quality men's, women's and children�s
apparel, accessories and fragrances. The Company�s collection of
dress and casual shirts and tops, suit separates, sweaters,
dresses, pants, shorts, jeans wear, outerwear, swimwear, golf
apparel and activewear is available throughout all major levels of
retail distribution. Through its wholly owned subsidiaries, the
Company owns a portfolio of nationally and internationally
recognized brands including Perry Ellis�, Perry Ellis America�,
Perry Ellis Portfolio�, Jantzen�, Laundry by Shelli Segal�, C&C
California�, Cubavera�, Munsingwear�, Savane�, Farah�, Original
Penguin� by Munsingwear�, Grand Slam�, Natural Issue�, Pro Player�,
the Havanera Co.�, Axis�, Axist�, Manhattan�, John Henry�, Tricots
St. Raphael�, Mondo di Marco�, Redsand�, Gotcha� and MCD�. The
Company enhances its roster of brands by licensing trademarks from
third parties including Dockers� for outerwear, Nike� and Jag� for
swimwear and PING� and PGA TOUR� for golf apparel. Additional
information on the Company is available at http://www.pery.com.
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