Perry Ellis International Names Mary Gleason President of Licensing
June 19 2006 - 8:00AM
Business Wire
Perry Ellis International Inc. (NASDAQ:PERY) today announced the
appointment of Mary Gleason as president of licensing. Gleason, a
veteran brand-builder and fashion industry executive, will report
directly to George Feldenkreis, chairman and chief executive
officer. In her new role at Perry Ellis International, Gleason is
responsible for growing the company's $23 million licensing
business through expansion into new product categories and new
markets. Perry Ellis International currently has license agreements
with over 150 licensees, who generate approximately $500 million
annually in wholesale sales. Perry Ellis International licenses 20
brands through all distribution channels domestically and overseas,
including Perry Ellis(R), Jantzen(R), Original Penguin(R) and
Gotcha(R). Gleason's career spans 25 years in fashion apparel,
brand management and brand development. Prior to joining Perry
Ellis International, she served as president of the Exeter Brands
Group, a Nike subsidiary dedicated to building brands in the value
retail channel. Before joining Exeter, Gleason served as president
and CEO of Group 3 Design, a full-service brand management company
with a portfolio of nationally marketed brands including the
Starter brands, Bugle Boy, and McKids. Gleason has twice been
ranked by DNR as one of the 100 Most Powerful People in Menswear.
Commenting on the appointment, Feldenkreis said: "Our portfolio of
brands has never been stronger. This is a key moment to add a
visionary marketer like Mary who can grow our brands around the
globe. Her experience promoting flagship brands and reenergizing
mature labels will help us maximize licensing opportunities in
every channel." About Perry Ellis International Perry Ellis
International, Inc. is a leading designer, distributor and licensor
of a broad line of high quality men's and women's apparel,
accessories, and fragrances. The company's collection of dress and
casual shirts, golf sportswear, sweaters, dress and casual pants
and shorts, jeans wear, active wear and men's and women's swimwear
is available through all major levels of retail distribution. The
company, through its wholly owned subsidiaries, owns a portfolio of
nationally and internationally recognized brands including Perry
Ellis(R), Jantzen(R), Cubavera(R), Munsingwear(R), Savane(R),
Original Penguin(R), Grand Slam(R), Natural Issue(R), Pro
Player(R), the Havanera Co.(R), Axis(R), Tricots St. Raphael(R),
Gotcha(R), Girl Star(R) and MCD(R). The company enhances its roster
of brands by licenses trademarks from third parties including
Dockers(R) for outerwear, Nike(R) for swimwear, and PING(R) and PGA
TOUR(R) for golf apparel. Additional information on the company is
available at http://www.pery.com.
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