Perry Ellis International Completes Gotcha Acquisition
February 16 2006 - 4:00PM
Business Wire
Perry Ellis International, Inc. (NASDAQ:PERY) today announced that
the company completed the acquisition of primarily all of the
worldwide intellectual property of the leading California lifestyle
company Gotcha International, including the Gotcha(R), GirlStar(R),
MCD(R) and Fishman logo(R) trademarks and the intellectual property
license agreements for a purchase price of $12 million. "Our action
sports brands division promises to be a growth vehicle for Perry
Ellis International," said division President Seth Ellison. "Our
powerful portfolio diversifies our product base, attracts new
customers, and strengthens our relationships with existing
customers." Ellison continued: "These action sports brands have a
heritage that dates back to the mid 80's. We are relaunching these
brands for Spring 2007 delivery with an attitude that recaptures
the original spirit and lifestyle that resonated with '80's teens.
This West Coast inspiration will be equally powerful today. Each of
these brands has moved beyond the surf market, becoming true
lifestyle brands with a potent fashion edge." The Gotcha(R) brand
will be marketed as an accessible California lifestyle brand,
widely distributed to mid-tier and sporting goods accounts. The
company has hired a new designer to create the nucleus of the young
men's, boy's and junior swim collections out of its youth lifestyle
headquarters in Irvine, Calif. The company is also building a
strong portfolio of licensees, selected for their expertise in
specific categories. GirlStar(R) will be distributed to better
department stores, sporting goods and specialty accounts. The brand
will be relaunched internally in the junior swimwear range, while
licensee candidates are being interviewed for complimentary junior
product lines. MCD(R) will be relaunched focused on the action
sports specialty market. The Spring 2007 program will target the
hardcore surf/skate consumer. "When originally created, this brand
was very special because it was so focused," Ellison explained. "It
filled an important niche when many of the popular brands moved on
to the burgeoning mainstream surf market. That same niche exists
today." About Perry Ellis International Perry Ellis International,
Inc. is a leading designer, distributor and licensor of a broad
line of high quality men's and women's apparel, accessories, and
fragrances, including dress and casual shirts, golf sportswear,
sweaters, dress and casual pants and shorts, jeans wear, active
wear and men's and women's swimwear to all major levels of retail
distribution. The company, through its wholly owned subsidiaries,
owns a portfolio of highly recognized brands including Perry
Ellis(R), Jantzen(R), Cubavera(R), Munsingwear(R), Savane(R),
Original Penguin(R), Grand Slam(R), Natural Issue(R), Pro
Player(R), the Havanera Co.(R), Axis(R), Tricots St. Raphael(R),
Gotcha(R), Girl Star(R) and MCD(R). The company also licenses
trademarks from third parties including Nike(R) for swimwear, and
PING(R) and PGA TOUR(R) for golf apparel. Additional information on
the company is available at http://www.pery.com.
Perry Ellis International Inc. (delisted) (NASDAQ:PERY)
Historical Stock Chart
From Jul 2024 to Jul 2024
Perry Ellis International Inc. (delisted) (NASDAQ:PERY)
Historical Stock Chart
From Jul 2023 to Jul 2024