Arkansas Launches Beta Version of State’s Redesigned Website
June 25 2019 - 8:00AM
Business Wire
Public invited to submit feedback on the fresh,
new look of Arkansas.gov
The state of Arkansas recently launched a redesigned beta
version of its official website, Arkansas.gov, and made it
available to the public for review and feedback. Citizens can
experience the new, faster-and-simpler site at
https://beta.arkansas.gov/ and provide their helpful feedback at
the bottom of the screen.
“The goal of the website redesign was to ensure an inclusive
user experience across all platforms for every potential user,”
said Yessica Jones, Department of Information Systems (DIS)
director and INA Board Chair. “Every element of the site was
carefully considered from the perspective of the user and
specifically designed to create the best possible experience.”
The newly refreshed Arkansas.gov is an evolution of the
completely redesigned version launched in 2018. The site provides
curated government services from disparate state, local and
municipal agencies and presents them in a people-first,
conversational way that helps Arkansans understand how to do
certain things that require multiple government services or
coordination with different agencies. Curated content, a minimal
aesthetic, simple navigation showcasing a powerful search engine,
an intelligent chatbot, and live chat provide citizens with a
straightforward path to complete what they came to accomplish.
The most visible innovation of the reimagined Arkansas.gov is
its intentionally streamlined design that aims to get citizens to
the information they seek as quickly as possible. Fewer features
mean fewer database and web service calls, enabling the site to
load completely in less than two seconds on computers and mobile
devices. Responsive design makes the transition from desktop to
mobile device consistent and seamless.
The new design has also evolved to showcase the state’s natural
beauty and improve the experience for visually impaired users. The
refreshed design features a subtly changing background color with
illustrations of Arkansans enjoying the beauty of our natural
state. Findings from an Arkansas.gov usability study conducted with
middle school students from the Arkansas School for the Blind in
February 2019 led to typography and visual contrast modifications
that improved accessibility.
The Arkansas.gov chatbot that was introduced in 2018 has also
evolved with machine learning, using intents (suggestions) made by
the chatbot and feedback from citizens. New common questions and
improved answers have been added throughout the year to enhance the
chatbot response quality. Over 11,000 conversations have been
initiated by citizens with the chatbot in the past year. Nearly 50%
of these conversations were resolved without the need for any human
intervention. This self-help approach is making it quicker and
easier for citizens to get the answers they need when they need
them.
These technological evolutions, along with the improved design
features, enhances the user experience and offers a better
depiction of our state as the naturally beautiful state it is.
About Information Network of Arkansas
The Information Network of Arkansas (INA) is a public-private
partnership between the state of Arkansas and the Arkansas
Information Consortium (AIC) that helps state government entities
Web-enable their information and services. Little Rock-based AIC is
celebrating its 22nd year as the state’s official digital
government services partner, and is part of digital government firm
NIC's (Nasdaq: EGOV) family of companies. A local tech employer,
AIC was recently named to the 2018 “Best Places to Work in
Arkansas” list sponsored by Arkansas Business. INA operates
Arkansas.gov, the official website of the state of Arkansas, which
offers more than 850 state and local online services.
About NIC
NIC Inc. (Nasdaq: EGOV) launched the digital government industry
in 1992, and continues to lead it, providing a secure payment
engine and thousands of digital government solutions across a
network of more than 6,000 federal, state, and local government
agencies. In addition, NIC is the nation’s leading provider of
outdoor recreation solutions, with 1 out of 6 hunting and fishing
licenses in the United States sold using an NIC service. The
Company launched the nation’s first personal assistant for
government and comprehensive mobile platform, Gov2Go®, as well as
the innovative, data-driven prescription drug monitoring platform,
RxGov®. More information is available at www.egov.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190625005234/en/
Bob Sanders Information Network of Arkansas 501-324-8915
bob@ark.org Yessica Jones Department of Information Systems
501-683-1620 yessica.jones@arkansas.gov
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