CHEVY CHASE, Md., May 22, 2012 /PRNewswire/ -- MICROS eCommerce
(North America), a subsidiary of MICROS Systems, Inc. (NASDAQ:
MCRS), and leading interactive marketing company for hospitality
and travel, continues to expand its reach through the recent launch
of Global Hotel Alliance's (GHA) new loyalty program website, GHA
Discovery. The services provided by MICROS eCommerce include
design, marketing, and hosting of the site.
GHA, the world's largest alliance of independent hotel brands,
has long been a user of MICROS's OPERA Reservation System and OPERA
Customer Information System solutions. GHA also utilizes MICROS's
myfidelio.net for its booking engine and loyalty program.
MICROS eCommerce partnered with GHA to transform its website
from a business-to-business focused site with a loyalty program
component to a business-to-consumer focused site with a limited B2B
presence.
"We selected MICROS eCommerce for its forward thinking user
experience, design acumen and deep knowledge of the MICROS OPERA
Enterprise Solution," stated Christopher
Hartley, President of Global Hotel Alliance. "The new design
offers increased guest personalization that showcases GHA
Discovery's signature Local Experience component, and the improved
categorization of programs allows our guests to sort by both
applicable interest area and member program level."
"We are pleased to launch our partnership with Global Hotel
Alliance and its large network of hotel and resorts across the
world," stated Paul Peddrick, MICROS
eCommerce's (North America) Senior
Vice President of Digital Strategy. "We look forward to providing
support to the GHA eCommerce team in the areas of special
promotions and special interactive enhancements, as well as
supporting the member brands with multiple e-commerce
initiatives."
About Global Hotel Alliance
Based on the airline alliance model, Global Hotel
Alliance is the world largest alliance of independent hotel brands.
It uses a common technology platform to drive incremental revenues
and create cost savings for its members, while offering enhanced
recognition and service to customers across all brands. GHA is
currently comprised of Anantara, Doyle Collection, First,
Kempinski, Leela, Marco Polo,
Mirvac, Omni, Pan Pacific, PARKROYAL, Shaza and Tivoli Hotels &
Resorts encompassing almost 300 upscale and luxury hotels with
60,000 rooms across 48 different countries. www.gha.com.
About MICROS eCommerce
MICROS eCommerce, a subsidiary of MICROS Systems, Inc., is
dedicated to assisting the travel industry with exceeding their
online marketing goals. Serving an extensive portfolio of clients
worldwide, MICROS eCommerce combines its industry knowledge and
e-business expertise to help clients maximize the online channel.
MICROS eCommerce offers multi-language websites, a vast network of
internationally based strategic linking partners, email and
pay-per-click marketing campaigns tailored to all international
markets, custom social media solutions, and websites optimized for
major search engines around the world. www.microsecommerce.com.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for
the hospitality and retail industries worldwide. Over 330,000
MICROS systems are currently installed in table and quick service
restaurants, hotels, motels, casinos, leisure and entertainment,
and retail operations in more than 180 countries, and on all seven
continents. In addition, MICROS provides property management
systems, central reservation and customer information solutions
under the brand MICROS-Fidelio for more than 26,000 hotels
worldwide, as well as point-of-sale, loss prevention, and
cross-channel functionality through its MICROS-Retail division for
more than 100,000 retail stores worldwide. MICROS stock is traded
through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information
technology solutions for the hospitality industry, please contact
Louise Casamento, Vice President of
Marketing at (443) 285-8144 or (866) 287-4736. You can also visit
the MICROS website at www.micros.com or send an email to
info@micros.com. Follow MICROS on Facebook, LinkedIn,
YouTube, and the MICROS Blog.
The MICROS logo is a registered trademark of MICROS Systems,
Inc.
All other product and brand names are the property of their
respective owners.
Contact:
Louise Casamento
443-285-8144
lcasamento@micros.com
SOURCE MICROS Systems, Inc.