ANN ARBOR, Mich., Aug. 12 /PRNewswire-FirstCall/ -- Fry, Inc., a
wholly owned subsidiary of MICROS Systems, Inc. (Nasdaq: MCRS) and
a leading e-commerce solutions provider, today announced the launch
of a new membership web site for United States Tennis Association
(USTA), a not-for-profit organization that promotes and develops
the growth of tennis.
The site, Membership.USTA.com was implemented on Fry's Open
Commerce Platform™ (OCP) and offers pre-sale support and marketing,
memberships for sale, and after-sales service. This hosted
solution includes a database that stores transactional and
membership information and incorporates industry best practices in
regards to creative and user experience design.
Fry worked with the USTA to improve and streamline internal
operations to allow its business users to manage data, enable its
call center agents to assist effectively current and new members,
and give its management and technical team the guarantee of a PCI
compliant solution, accurate data feeds, and 24/7 support.
"The new design and functionality offers our members a much more
efficient and engaging online experience," said Barrie Markowitz, managing director of the USTA.
"Fry offers the end-to-end solution and the user experience
expertise we need in a partner. Perhaps most importantly, we now
have a flexible platform that can accommodate our growing online
needs."
"Fry's content management tools and personalization engine
enhance USTA's online merchandising and promotions capabilities to
retain and attract members," said Rudy
Pataro, president of Fry. "We are proud to work with an
established membership organization such as the USTA and we look
forward to a lasting partnership."
About the USTA
The USTA is the national governing body for the sport of tennis
in the U.S. and the leader in promoting and developing the growth
of tennis at every level -- from local communities to the highest
level of the professional game. A not-for-profit organization with
750,000 members, it invests 100% of its proceeds in growing the
game. It owns and operates the US Open, the highest attended annual
sporting event in the world, and launched the Olympus US Open
Series linking 10 summer tournaments to the US Open. In addition,
it owns the 90 Pro Circuit events throughout the U.S., is a
minority owner and promotional partner of World TeamTennis, and
selects the teams for the Davis Cup, Fed Cup, Olympic and
Paralympic Games. The USTA philanthropic entity, USTA Serves,
provides grants and scholarships and through tennis, helps
underserved youth and people with disabilities to improve
academics, build character and strive for excellence. For more
information on the USTA, log on to usta.com.
About Fry, Inc.
Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. and
part of the MICROS-Retail group, helps retailers and consumer goods
manufacturers optimize their direct-channel businesses by
identifying market opportunities and providing multi-channel
solutions. From strategy and marketing through design,
development, managed services and fulfillment, Fry provides both
the strategic expertise and technical solutions that yield real
business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy,
Meijer, The Swiss Colony and Whirlpool. One of the industry's
leading e-commerce solutions, Open Commerce Platform™, was
developed by Fry. With offices in Ann
Arbor, Chicago,
New York and San Francisco, Fry has designed and developed
e-commerce applications since 1994. For more information, visit us
at www.fry.com.
Media contacts:
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USTA:
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Chris Widmaier
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914-696-7284
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Widmaier@usta.com
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Fry Inc:
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Brian Barthelmes
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Airfoil PR
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248-304-1451
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barthelmes@airfoilpr.com
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SOURCE MICROS Systems, Inc.
Copyright . 12 PR Newswire