Global Hotel Alliance Empowers Members With MICROS Technology
October 25 2006 - 7:19PM
PR Newswire (US)
COLUMBIA, Md., Oct. 25 /PRNewswire-FirstCall/ -- MICROS Systems,
Inc. (NASDAQ:MCRS), a leading provider of information technology
solutions for the hospitality and retail industries, is pleased to
announce that Global Hotel Alliance (GHA), a newly established
hotel alliance based in Geneva, Switzerland, has signed a
technology service agreement with MICROS for product distribution
and technology services. "The concept of Global Hotel Alliance was
inspired by the success of global airline alliances," stated
Christopher Hartley, Chief Executive of GHA at the contract signing
ceremony. "Well established hotel brands have joined forces to
provide the art of distinguished hospitality with local flavor,
knowledge and cutting edge technology." Mr. Hartley continues,
"Having a global sales & marketing network and call centers are
not good enough in today's highly competitive environment. Real-
time distribution of inventory combined with rate maximization and
personalized customer care across all points of sale and service is
part of the plan for GHA. Customer centric deployment of technology
that allows the hotelier to gain the right support in terms of
decision-making information while being very cost effective is the
goal." "In order to produce the best product one requires the best
ingredients," adds Mr. Hartley. "MICROS is the global market leader
in hospitality automation with more than 20,000 hotels using its
Property Management Systems. MICROS is also the only vendor that
can provide a truly integrated solution rather than an interfaced
model based on multiple design and technology models. Being able to
leverage current investments in MICROS technology combined with
additional product and service offerings through GHA, is a very
rewarding commercial and technical proposition for small to medium
sized hotel chains around the world. GHA will initially offer its
members the most advanced product distribution tools available
today including connectivity to the MICROS Property Management
Systems and/or Central Systems before deploying global customer
care/loyalty programs and sales force automation." "We are honored
that Global Hotel Alliance expressed such a vote of confidence for
MICROS and we are very pleased to be able to support the concept of
such an alliance with our products and services," stated Tom
Giannopoulos, Chairman and CEO of MICROS Systems Inc. About Global
Hotel Alliance Global Hotel Alliance (GHA) is the world's largest
alliance of independent and independent hotel brands. GHA consists
of 194 upscale and luxury hotels and resorts spread over 39
countries. Each brand is a key player in their main regions of
operation. Kempinski Hotels and Resorts in Europe; Omni Hotels in
North America; Pan Pacific Hotels and Resorts in the Pacific Rim;
Rydges Hotels and Resorts in Australia and New Zealand. For more
information on GHA you can also visit their website at
http://www.globalhotelalliance.com/. About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the
hospitality and retail industries worldwide. Over 220,000 MICROS
systems are currently installed in table and quick service
restaurants, hotels, motels, casinos, leisure and entertainment,
and retail operations in more than 130 countries, and on all seven
continents. In addition, MICROS provides property management
systems, central reservation and customer information solutions
under the brand MICROS-Fidelio for more than 20,000 hotels
worldwide, as well as point- of-sale and loss prevention products
through its subsidiary Datavantage for more than 50,000 specialty
retail stores worldwide. MICROS stock is traded through NASDAQ
under the symbol MCRS. For more information on MICROS and its
advanced information technology solutions for the hospitality
industry, please contact Louise Casamento, Vice President of
Marketing at (443) 285-8144 or (866) 287-4736. You can also visit
the MICROS website at http://www.micros.com/ or send an email to .
The MICROS logo is a registered trademark of MICROS Systems, Inc.
All other product and brand names are the property of their
respective owners. DATASOURCE: MICROS Systems, Inc. CONTACT: Louise
Casamento, Vice President of Marketing of MICROS Systems, Inc.,
+1-443-285-8144 Web site: http://www.micros.com/
http://www.globalhotelalliance.com/
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