Constant Contact Poll: 90% of Cape Cod & South Shore Small Businesses Remain Steadfast Supporters of Nonprofits During Tough ...
March 15 2012 - 9:30AM
Business Wire
A recent poll of small businesses in Plymouth and Barnstable
counties revealed that support of nonprofits has remained steadfast
despite the down economy. Commissioned by Constant Contact®, Inc.
(NASDAQ: CTCT) and in collaboration with Business Connect 2011, the
poll explored the state of small business support of nonprofits and
found that despite the economic climate, Cape Cod and South Shore
businesses continue to give back to their community. Nearly 90% of
respondents have either continued or increased their support of
nonprofits in the past five years: 40% of respondents report
greater nonprofit support, while another almost 50% report
maintaining consistent levels of support.
Eighty-five percent of respondents support nonprofit
organizations because they believe it is important to give back.
That support takes on a variety of forms, including: donations of
cash, goods, or services (62%), offering nonprofit discounts on
products or services (35%), volunteer programs (32%), donation of a
percentage of profits (19%), and joint marketing partnerships
(17%). With regard to donations of cash, products, or services
specifically, nearly 40% of respondents plan to maintain level
contributions to nonprofits in 2012 and another 16% plan to
contribute more in the year ahead. Despite the fact that 69% of
respondents state that limited time and staff are the main
obstacles in partnering with a nonprofit organization, less than 5%
of respondents will decrease their support in 2012.
“In our work with more than half a million small businesses
worldwide, Constant Contact has seen how small business support of
nonprofits can help both organizations grow,” says Corissa St.
Laurent, regional development director for New England at Constant
Contact. “Now we have some real data that points to a deep
commitment of local businesses to keeping their community
organizations strong, even amid challenging economic times.”
The findings demonstrate an overwhelmingly positive response to
supporting nonprofit organizations, particularly at the local
level. Ninety-four percent of businesses support local nonprofit
organizations, while 32% contribute to national organizations and
13% international organizations. While there is a diverse
representation of causes supported, education, healthcare, and
homelessness organizations are among the most popular choices.
“Nonprofits, especially those local nonprofits without a big
national presence, need donations now more than ever. With the
ongoing economic uncertainty, getting the attention of donors can
be a big challenge,” said St. Laurent. “For small businesses with
limited resources, this can be difficult, but there are countless
creative and effective ways to mutually benefit the cause, the
community, and your business-- it’s just a matter of finding the
best formula for a successful relationship.”
5 Reasons Why Small Businesses Should
Partner With Nonprofits
Constant Contact has developed the following five tips to help
small business explore how nonprofit support can help grow their
business:
1. Attract more customers:
Partnerships are a great way to exchange resources and expand your
network. Host or sponsor a nonprofit event, meet new people and
increase your chances of attracting more prospects. What’s more,
you’ll expand your reach by inviting people into your world on the
common ground of community support.
2. Raise awareness: Interesting
partnerships yield press coverage. Encourage a two-way promotion
with the local nonprofit organization and get double the
exposure.
3. Grow your online presence: A 2011
New York Times study revealed that 84% of people share content
online as a way to support causes or issues they care about. Share
your efforts through social media and your customers will follow
suit, growing your online network.
4. Energize brand loyalty: Create a
partnership, campaign or special discount on behalf of a local
nonprofit and your customers will thank you with loyal support. Be
sure to communicate your efforts directly to your customer base;
it’s a great way to energize their investment in your brand.
5. Boost local community: By
supporting local nonprofits, your company helps the local economy
and directly impacts the community. Good for your business, good
for you and good for those around you.
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for
small organizations through affordable, easy-to-use Engagement
Marketing™ tools that help create and grow customer relationships.
More than half a million small businesses, nonprofits, and
associations worldwide rely on Constant Contact to drive ongoing
customer dialogs through email marketing, social media marketing,
event marketing, and online surveys. All Constant Contact products
come with unrivaled KnowHow, education, and free coaching with a
personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product
names and other brand names mentioned herein are trademarks or
registered trademarks of Constant Contact, Inc. All other company
and product names may be trademarks or service marks of their
respective owners.
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