The buzz around social media marketing has grown to a near crescendo with companies blogging, connecting with customers on Facebook, posting updates to Twitter, and getting LinkedIn. However, there are many small businesses and nonprofits that are still on the social media sidelines. Constant Contact®, Inc. (Nasdaq: CTCT) will host a three-part webinar series featuring social media strategist and author Brian Solis that aims to help small businesses and nonprofit organizations harness the power of these social platforms to drive real business results.

“Businesses require a socialized approach in order to succeed today,” said Solis. “As the social consumer becomes increasingly discerning, competing for mind share is no longer the sole focus for market leadership. We now have to compete for attention and the moment in order to compete for the future. Our webinar series hopes to provide those interested in new and social media marketing with a lay of the land and actionable advice to help them work better and smarter.”

Hosted by Mark Schmulen, general manager of social media at Constant Contact, and featuring Solis, the series includes the following sessions:

  • The State of Social Media
  • Social Media in Small Business is Anything But Small
  • In Social Media, Engagement Has Its Rewards

To further explore each webinar topic, Constant Contact will host a Twitter Chat in the days following each webinar. During the chats, small businesses will have the opportunity to ask questions and get expert advice from Schmulen.

“Despite all the buzz, many small businesses still struggle to create a social media marketing plan that fits the needs of their business and helps them to engage most effectively — and efficiently — with their customers,” said Schmulen (don’t need to repeat his title since stated above). “It’s also important to note that what works for a big business might not translate into success for a smaller business. This series is really a ‘how to’ for small businesses. We will share advice for making social media manageable and give participants a chance to learn how they can take advantage of social media to grow their business.”

Registration is now open for the first session in the series, The State of Social Media:

  • Date/Time: October 13, 2010 at 2:00 p.m. ET
  • Description: A view of the current landscape of social media trends, benefits, and tools, with a focus on its future. The social media universe is vast and constantly changing. Understanding which platforms are best for you to connect and engage with customers and prospects is critical.
  • To register, go to: http://conta.cc/96HAHu
  • Twitter Chat: October 15, 2010 at 11:00 am ET; follow the chat at #CCSMM

Supporting Resources:

  • Read more about how Constant Contact is making social media marketing simple for small businesses and nonprofits on the Constant Commentary blog
  • Visit our Social Media Resources page to learn more about social sharing with Constant Contact
  • Sign up for a free NutshellMail account; it takes just a few minutes, and the time savings start right away
  • Connect with Brian Solis on Twitter: @briansolis
  • Connect with Mark Schmulen on Twitter: @mschmulen

About Constant Contact, Inc.

Constant Contact's email marketing, social media marketing, event marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 350,000 small businesses, non-profit organizations, and member associations worldwide rely on Constant Contact's easy-to-use; affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online -- from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a San Francisco office scheduled to open later this year. Learn more at www.ConstantContact.com, or call 781-472-8100.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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