Influence People and Constant Contact Present ‘Monitoring Social Media’ Seminar for Boston-area Marketers
September 29 2010 - 12:53PM
Business Wire
There’s a new marketing tool on the block: social media.
Everyone’s talking about it, and businesses of all sizes are trying
to make sense of it, especially monitoring and measurement.
Monitoring Social Media will bring together marketing experts from
leading brands to discuss the latest ideas, trends, and techniques
in social media monitoring and measurement. Presented by Constant
Contact®, Inc. [Nasdaq: CTCT] and Influence People, this one-day
seminar includes interactive presentations, panels, and expert-led
discussions designed to help marketing professionals explore the
latest tools and best practices for monitoring and measuring social
media interaction and engagement.
Monitoring Social Media - Boston
- Date: October 5
- Time: 9:00 a.m. – 5:30 p.m.
- Location: John Hancock Hotel &
Conference Centre40 Trinity Place at Stuart StreetBoston, MA
02116
- Registration:
http://www.monitoringsocialmedia.co.uk/boston/
- Twitter: Follow the event at
#MSM10
- Topics to be covered include:
- Social Media Monitoring Tools and
Services
- Brand and Reputation Management
- Sentiment Detection and Analysis
- Data Quality and Filtering
- Identifying and Connecting with
Influencers
- Beyond Listening: Measurement and
ROI
- The Future of Social Media
Monitoring
- Case Studies and Best Practices
- Sessions include:
- Social Media Espionage: Stephen DiMarco
- CMO, Compete
- Social Media Monitoring for Small
Business: Mark Schmulen, General Manager of Social Media, Constant
Contact
- Are we engaged yet? How to develop your
engagement metric: Katie Delahaye Paine, CEO & Founder, KDPaine
& Partners LLC
- Extracting Context and Meaning from
Social Media: Keith Holder-Woods, VP Research, Glide
Technologies
- How to Monitor and Measure Social Media
ROI: Marshall Sponder, Webmetricsguru
- Sentiment in Social Media: The Genie in
the Bottle: Seth Grimes, Business Analytics Strategist, Plana
Corporation
- Identifying Influencers: A
Content-Oriented Approach: Carol Leaman, CEO, Postrank Inc.
- Social Media Monitoring in the
Pharmaceutical Industry: Aafia Chaudhry, JuvoLab & Noesis
- Exhibition area: Explore the leading
social media monitoring and measurement tools and services on the
market today.
While the seminar content is relevant and actionable for
businesses of all sizes, Mark Schmulen from Constant Contact will
address the unique needs of small businesses. “Small business
owners are busy, really busy, so they need a really simple social
media approach. Easy tools from Constant Contact and others make it
a no-brainer to get started or get smarter – fast,” he said.
About Influence People
Based in London and San Francisco, with a technical team in
India, Influence People is a truly global events company. We
specialize in running high-quality social media, digital marketing,
PR and communications conferences in the UK, Europe and in the USA,
including Monitoring Social Media series of events in Boston, San
Francisco, New York, London and Paris. For a schedule of upcoming
social media events, visit:
http://www.socialmediamarketing.co.uk/
About Constant Contact, Inc.
Constant Contact's email marketing, social media marketing,
event marketing, and online survey tools help small organizations
grow their businesses by building stronger customer relationships.
More than 350,000 small businesses, non-profit organizations, and
member associations worldwide rely on Constant Contact's
easy-to-use; affordable online tools to create and deliver
personalized, professional communications that engage casual
customers, members, prospects, and passionate customers wherever
they congregate online -- from their email inboxes to their social
networks. All Constant Contact products come with unmatched
education, training and personal coaching services, and
award-winning technical support. Founded in 1995, Constant Contact
is a publicly traded company (Nasdaq: CTCT) with offices in
Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a San
Francisco office scheduled to open later this year. Learn more at
www.ConstantContact.com, or call 781-472-8100.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product
names and other brand names mentioned herein are trademarks or
registered trademarks of Constant Contact, Inc. All other company
and product names may be trademarks or service marks of their
respective owners.
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