There’s a new marketing tool on the block: social media. Everyone’s talking about it, and businesses of all sizes are trying to make sense of it, especially monitoring and measurement. Monitoring Social Media will bring together marketing experts from leading brands to discuss the latest ideas, trends, and techniques in social media monitoring and measurement. Presented by Constant Contact®, Inc. [Nasdaq: CTCT] and Influence People, this one-day seminar includes interactive presentations, panels, and expert-led discussions designed to help marketing professionals explore the latest tools and best practices for monitoring and measuring social media interaction and engagement.

Monitoring Social Media - Boston

  • Date: October 5
  • Time: 9:00 a.m. – 5:30 p.m.
  • Location: John Hancock Hotel & Conference Centre40 Trinity Place at Stuart StreetBoston, MA 02116
  • Registration: http://www.monitoringsocialmedia.co.uk/boston/
  • Twitter: Follow the event at #MSM10
  • Topics to be covered include:
    • Social Media Monitoring Tools and Services
    • Brand and Reputation Management
    • Sentiment Detection and Analysis
    • Data Quality and Filtering
    • Identifying and Connecting with Influencers
    • Beyond Listening: Measurement and ROI
    • The Future of Social Media Monitoring
    • Case Studies and Best Practices
  • Sessions include:
    • Social Media Espionage: Stephen DiMarco - CMO, Compete
    • Social Media Monitoring for Small Business: Mark Schmulen, General Manager of Social Media, Constant Contact
    • Are we engaged yet? How to develop your engagement metric: Katie Delahaye Paine, CEO & Founder, KDPaine & Partners LLC
    • Extracting Context and Meaning from Social Media: Keith Holder-Woods, VP Research, Glide Technologies
    • How to Monitor and Measure Social Media ROI: Marshall Sponder, Webmetricsguru
    • Sentiment in Social Media: The Genie in the Bottle: Seth Grimes, Business Analytics Strategist, Plana Corporation
    • Identifying Influencers: A Content-Oriented Approach: Carol Leaman, CEO, Postrank Inc.
    • Social Media Monitoring in the Pharmaceutical Industry: Aafia Chaudhry, JuvoLab & Noesis
  • Exhibition area: Explore the leading social media monitoring and measurement tools and services on the market today.

While the seminar content is relevant and actionable for businesses of all sizes, Mark Schmulen from Constant Contact will address the unique needs of small businesses. “Small business owners are busy, really busy, so they need a really simple social media approach. Easy tools from Constant Contact and others make it a no-brainer to get started or get smarter – fast,” he said.

About Influence People

Based in London and San Francisco, with a technical team in India, Influence People is a truly global events company. We specialize in running high-quality social media, digital marketing, PR and communications conferences in the UK, Europe and in the USA, including Monitoring Social Media series of events in Boston, San Francisco, New York, London and Paris. For a schedule of upcoming social media events, visit: http://www.socialmediamarketing.co.uk/

About Constant Contact, Inc.

Constant Contact's email marketing, social media marketing, event marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 350,000 small businesses, non-profit organizations, and member associations worldwide rely on Constant Contact's easy-to-use; affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online -- from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a San Francisco office scheduled to open later this year. Learn more at www.ConstantContact.com, or call 781-472-8100.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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