SAN MATEO, Calif., April 18, 2017 /PRNewswire/ -- Marketo,
Inc., the leading provider of engagement marketing software and
solutions, is announcing the 2017 winners of its annual Revvie
Awards. The awards highlight the most effective Marketo
customers, partners, and individual marketers who found innovative
ways to engage their key audiences and drive strong, measurable
success for their organizations.
Recipients will be honored next week during the Marketing Nation
Summit 2017 at Moscone West in San
Francisco. With thousands of marketers registered, this
year's Summit focuses on "Leading in the Engagement Economy" and
features thought leadership, educational sessions, workshops, and
trainings that empower marketers of every level to succeed in
today's interconnected world.
"Today's customers seek meaningful experiences from brands, not
one-off transactions, which means that marketers must truly engage
to drive real business impact," said Chandar Pattabhiram, chief
marketing officer, Marketo. "The Revvie Award recipients show
us what talented marketers can achieve with the right technologies,
skills, engagement techniques, and innovative attitudes, providing
an inspiration to the entire Marketing Nation. Congratulations to
the winners and all the finalists."
The 2017 Revvie Award winners include:
Marketing Team of the Year, Enterprise: Microsoft
The
One Global Demand Center (1GDC) Platform and Dashboard is a
cross-organizational initiative covering the three largest
Microsoft Business units, creating a single, unified sales and
marketing hub with Marketo at its core. Integrated with enterprise
data services, the 1GDC Platform is driving a 360-degree view of
Microsoft's prospects and customers, delivering a significant
number of high-quality leads each year into the company's Modern
Sales system.
Marketing Team of the Year, Commercial: Taulia
Inc.
With six different marketing systems spread across four
functional groups, Taulia wanted to simplify in order to grow.
After consolidating their systems into the Marketo Engagement
Platform, the team discovered new insights and data that they used
to inform a fresh campaign strategy. Taulia's marketers delivered
revenue growth of 630 percent – versus 28 percent the year prior –
and significantly reduced their customer acquisition costs.
Marketing Executive of the Year: Stephen Yeo, Panasonic
In his role
driving European marketing for Panasonic System Communications, Yeo
has pushed the limits of the Marketo Engagement Platform and
transformed how the company engages with customers. With the same
team and a reduced budget, Yeo increased the number of Panasonic
marketing campaigns and even tied revenue dollars back to brand
awareness, an unprecedented achievement. By deepening relationships
with existing customers and reaching new ones, Yeo led his team to
generate more than $300 million in
revenue pipeline and set the standard for marketing across
Panasonic globally.
Marketer of the Year: Shingo
Ishino, Sansan, Inc.
Shingo
Ishino, evangelist and digital marketing strategist at
Sansan, restructured the company's sales and marketing processes
with a renewed attention to data integration, significantly
improved metrics, and an increased focus on managing the customer
lifecycle. Since Ishino and his team implemented the Marketo
Engagement Platform, they have doubled both their number of
marketing initiatives and the number of orders for Sansan's
contact-management solution.
The Engager: Aetna
With a dramatic increase in the
number of regions served and partners engaged, Aetna needed a new
approach to marketing to drive its business growth. Building on the
Marketo Engagement Platform, Aetna's marketers created tailored
programs to support 28 different health systems and increased
overall engagement with business owners via email and web. The
team's campaigns, which also leverage the power of Marketo Ad
Bridge, have delivered a 2.89x increase in revenue and a 15x boost
in marketing return on investment.
The Globe Trotter: Xero
In a drive towards one million
subscribers and beyond, Xero moved from two marketing automation
tools to a consolidated Marketo center of excellence for all five
of its geographies worldwide. In one year, the Xero marketing team
rapidly scaled and pushed the limits of the Marketo Engagement
Platform, influencing revenue by engaging with one third of all new
customers, driving a record number of mobile app downloads, and
deploying tens of millions of marketing communications without
sacrificing engagement rates.
The Lifecyclist: Kindred Healthcare
By creating
campaigns that focus on how Kindred's unique types of care help
providers tackle today's healthcare challenges, Kindred is
positioning itself as a trusted advisor to a growing number of
hospitals and health systems. With Marketo, Kindred expanded its
reach and frequency of message, providing valuable education that
led to a return on marketing investment of 90 to 1, more than 600
new referral sources that supply incredible customer lifetime
value. Most importantly, the program also helps more patients and
families get the care they need.
The Overachiever: The Dynamic Catholic Institute
With
a growing subscriber base, The Dynamic Catholic Institute sought a
way to engage with customers on a personal level. The team employed
a dedicated customer service team to assist and solve subscriber
issues while also using Marketo to test the capabilities of its
messages, maximizing the potential of its content. The team
successfully maintained a 98 percent deliverability rate of all its
sends and ensured they were the most relevant for its recipients,
resulting in high open and click-through rates.
The Performer: Trade Me
Trade Me, the largest online
marketplace and classifieds business in New Zealand, has seen increased competition
and spend from international websites. With Marketo, Trade Me has
taken on this challenge and built a world-class, scalable marketing
solution that easily manages and makes sense of tens of millions of
web events per day. In turn, the team uses this information to
engage with its customers in a timely, relevant, and truly
data-driven manner.
The Rebel: GGP
As a retail real estate company that
doesn't sell directly to consumers, GGP has to think outside the
box to connect with shoppers. Through creative use of segmentation
and multi-channel engagement, GGP has grown its shopper database by
200 percent, improved email click-through rates by 60 percent, and
increased overall customer engagement by 300 percent.
The Stack Master: Laureate Education, Inc.
Laureate
Online, a business unit of Laureate Education, Inc., has
differentiated itself by creating a customer experience platform
with Marketo as the foundation and building blocks from key Marketo
LaunchPoint® partners. As a result, Laureate shifted from a "one
note" email sender to a fully enabled, relevancy-driven,
channel-aware communications team that increased application
completions and student retention rates through its innovative
platform.
The Transformer: FIS
As the world's largest global
provider dedicated to financial technology solutions and with
clients in over 130 countries, FIS needed one platform to support
its marketers around the world. The year 2016 saw FIS' marketing
team source more than 35 percent of the company's overall sales
pipeline and deliver opportunities that accounted for more than 16
percent of all closed-won business.
The Trendsetter: Revel Systems
Tasked with aggressive
growth targets, Revel built a marketing technology stack that
leveraged the power of the Marketo Ad Bridge integrations with
Google and Facebook's digital advertising platforms. Additionally,
marketing excelled in growth and delivered significant gains in
lead volume, customer acquisition, and revenue, reporting
incredible year-over-year revenue growth of more than 160
percent.
LaunchPoint Technology Partner of the Year:
AdRoll
AdRoll is a multi-faceted partner, supporting
hundreds of joint customers across a wide variety of industries and
use cases. Through Marketo Ad Bridge, AdRoll connects contact-level
intent data directly into the Marketo Engagement Platform, greatly
increasing the efficacy of customers' marketing campaigns.
Additionally, AdRoll was one of the initial partners for the launch
of Marketo Account-Based Marketing, enabling marketers to combine
the power of both platforms to reach customers with dynamically
personalized ads with hyper-relevant messages to drive
unprecedented results.
Digital Services Partner of the Year: Elixiter
Focused
exclusively on supporting Marketo customers, Elixiter had a huge
year in 2016 as it won, retained, and expanded engagements with a
diverse array of organizations from industries such as technology,
hospitality, healthcare, and many more. These results – apart from
being a major testament to Elixiter's team of Marketo experts –
earned the company a spot in the top 1,000 of Inc.'s "Fastest
Growing Private Companies" list for 2016.
To learn more about this year's winners, click here.
About Marketo
Marketo, Inc., offers the leading
Engagement Platform that empowers marketers to create lasting
relationships and grow revenue. Consistently recognized as the
industry's innovation pioneer, Marketo is the trusted platform for
thousands of CMOs thanks to its scalability, reliability, and
openness. Marketo is headquartered in San
Mateo, CA, with offices around the world, and serves as a
strategic partner to large enterprise and fast-growing
organizations across a wide variety of industries. To learn more
about the Marketo Engagement Platform, LaunchPoint® partner
ecosystem, and the vast community that is the Marketing Nation®,
visit www.marketo.com.
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SOURCE Marketo, Inc.