Print-on-Demand Solution Integrates With Marketo Platform
April 29 2014 - 3:07PM
Marketwired
Print-on-Demand Solution Integrates With Marketo Platform
PrintingForLess.com Expands Leadership of Tactile Marketing
Automation Category
LIVINGSTON,
MT--(Marketwired - April 29, 2014) -
PrintingForLess.com (PFL), the nation's first e-commerce commercial
printer, is excited to announce a first-of-its-kind print on demand
integration with the Marketo customer engagement platform. Using
PFLlink, clients can send tactile marketing materials such
as direct mail, Every Door Direct Mail, postcards, promotional
items, and corporate gifts with the same ease as sending an
email.
This integration positions PFL as a leader in Tactile Marketing
Automation (TMA). With the most extensive selection of tactile
products and full access to PFL capabilities, clients can send a
single customized piece to an important client or tens of thousands
to the prospects that need a push. FedEx and USPS tracking alerts
are fed back into the Marketo platform notifying sales teams when
the item is delivered. This allows sales functions to make more
relevant, timely follow-up calls, accelerating the sales cycle.
Tactile Marketing Automation transforms the customer experience --
delivering more win-ready leads and driving revenue.
"PFLlink allows users to execute true multi-channel
marketing by activating the send of tactile items based on rules
and triggers prompted by customer behaviors within the Marketo
platform," explains PFL CEO Andrew Field. "Clients can get the most
out of the Marketo platform when they combine high-impact tactile
pieces with digital marketing to increase sales effectiveness,
conversion, retention, and engagement metrics."
PFLlink is part of the Marketo LaunchPoint ecosystem
that encompasses the most innovative solutions for marketing
professionals. This ecosystem is a network of application partners,
agency managed service providers and consulting partners that
enrich the Marketo experience. Having a Marketo Integrated solution
on LaunchPoint provides the entire Marketo Marketing Nation with a
simple, automated way to execute tactile marketing.
"PFLlink addresses a real marketing challenge
to bring services traditionally associated with off-line
activity online," said Robin Bordoli, GM New Markets and VP
Partner Ecosystems at Marketo. "Quick adoption of the solution
after joining the Marketo LaunchPoint ecosystem is evidence
that marketing decision makers desire the ability to execute
true multi-channel campaigns including digital and print
channels."
"There's a demand for marketing channels that reach customers in
a more personalized, memorable, and impactful way, while still
being cost-effective and automated," explains Daniel Gaugler, VP of
Marketing at PFL. "We have always recognized tactile marketing as
the most viable solution to strengthen digital campaigns, so this
integration was a logical progression in harnessing the power of
print through marketing automation."
About PrintingForLess.com Since 1996, PrintingForLess.com has
been helping businesses of all sizes -- from entrepreneurs to the
Fortune 500 -- implement high-impact, high-ROI marketing
communication strategies. PFL provides unmatched value made
possible by high volume, state-of-the-art manufacturing operations,
and friendly expert staff. PFL combines all the perks and services
of a small local print shop with technology that allows clients to
manage their jobs from anywhere. As the Wall Street Journal notes,
PFL succeeds in striking the best balance between human and online
interaction with customers.
About Marketo Marketo (NASDAQ:
MKTO) provides the leading marketing software for companies
of all sizes to build and sustain engaging customer relationships.
Spanning today's digital, social, mobile and offline channels,
Marketo's® customer engagement platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation™, a
thriving network of more than 250 third-party solutions through our
LaunchPoint™ ecosystem and over 40,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San Mateo, CA with offices in
Europe, Australia and a joint-venture in Japan, Marketo serves as a
strategic marketing partner to more than 3,000 large enterprises
and fast-growing small companies across a wide variety of
industries. For more information, visit www.marketo.com.
For more information visit:
http://launchpoint.marketo.com/printingforlesscom/1206-pfl-link-for-marketo
or call 888-922-0697.
Embedded Video Available:
http://www.youtube.com/watch?v=BFqJH8_Cal0
Media inquiries contactBrit Booth brit@pfl.com
800-972-7023
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