SAN FRANCISCO, Jan. 6, 2022 /PRNewswire/ -- Marin Software, a
leading provider of digital marketing software for
performance-driven advertisers and agencies, today announced an
integration with Amazon Ads' demand-side platform (DSP). The
integration will allow brands to easily manage, measure, and
optimize their Amazon Advertising campaigns - from Sponsored
Products, Sponsored Brands, and Sponsored Display to display,
video, and audio ads - all within the MarinOne platform.
Amazon DSP enables advertisers to programmatically reach Amazon
audiences at scale across Amazon sites and apps as well as leading
publisher sites and third-party exchanges. This comprehensive
inventory allows brands to connect and engage with new and existing
customers with relevant, contextual messages across the consumer
journey. Advertisers can choose from multiple formats including
display, audio, and Streaming TV ads via Fire TV.
"Amazon is great for the success of Retail brands," said
Chris Lien, CEO of Marin Software.
"By integrating with Amazon DSP, we can now offer our customers
access to a broad new set of formats, placements, and audiences to
further their Amazon programs and deliver more return on investment
within their eCommerce ad spend."
Marin has helped advertisers manage and optimize over
$40 billion in digital advertising
spend since 2007. MarinOne provides customers a single platform for
paid search and social advertising as well as retail media,
marketplace, and shopping campaigns, delivering a cross-channel
view of performance.
With the addition of Amazon DSP, MarinOne customers now have a
comprehensive suite of reporting, automation, and bidding tools to
activate and amplify their entire Amazon Advertising campaign
portfolio, both on and off Amazon. Advertisers can also leverage
Amazon Attribution to connect upper funnel ad spend across search
and social channels with purchases in Amazon's store to capture
every conversion.
Visit marinsoftware.com/amazon to learn more about the
integration.
About Marin Software
Marin Software Incorporated's
(NASDAQ: MRIN) mission is to give advertisers the power to drive
higher efficiency and transparency in their paid marketing programs
that run on the world's largest publishers. Marin Software offers a
unified SaaS advertising management platform for search, social,
and eCommerce advertising. The Company helps digital marketers
convert precise audiences, improve financial performance, and make
better decisions. Headquartered in San
Francisco with offices worldwide, Marin Software's
technology powers marketing campaigns around the globe. For more
information about Marin Software, please visit
www.marinsoftware.com.
Contact: press@marinsoftware.com
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SOURCE Marin Software