SAN FRANCISCO, Calif.,
Aug. 5, 2015 /PRNewswire/
-- Marin Software (NYSE: MRIN), provider of a leading
cross-channel performance advertising cloud, and Boost Media, the
leader in creative optimization marketing technology, today
announced an enhanced partnership to benefit customers by
streamlining the creative optimization process.
Marin Software is building on its partnership with Boost
Media to emphasize the importance of including creative testing in
advertisers' messaging and bidding strategies. As a result,
Marin Software customers will now be able to leverage Boost Media's
curated marketplace of expert copywriters and testing technology to
optimize creative across search, social, and display campaigns. The
complementary combination of Boost Media and Marin Software offers
customers a scalable best of breed strategy to support their ROI
for search, social, and display marketing campaigns.
Writing and optimizing ad copy is a challenge for many marketers
due to scale, constrained resources, and lack of insight into what
drives ROI. Boost Media offers a platform that combines the power
of a curated marketplace of human writers and designers combined
with a SaaS platform for automated insight and analysis. With the
Boost Creative Optimization Suite, marketers can test and activate
new creative strategies to drive engagement and performance,
helping users to finally understand which creative strategies work
and more importantly, why those strategies work.
"Current approaches to ad creative development and testing have
not advanced at the pace of consumer expectations. Templated
approaches and irrelevant ads leave consumers feeling disconnected
with brands rather than engaged. The Marin Software and Boost Media
partnership helps marketers to improve the speed, diversity and
quality of their ad creative," said Boost Media CEO, David Greenbaum.
Marin's advertising cloud refines marketers' audiences by
capturing and layering consumer intent, demographic, and behavioral
buying signals with their proprietary marketing cloud data. Fusing
first party marketing data with audience buying signals helps to
create powerfully profitable audience segments by pinpointing
intent and identifying those prospects that have the highest
probability to convert. With complete visibility into performance,
marketers can optimize to the unique economics of their business,
including the ad creative that works best.
Chris Lien, Founder and Executive
Chairman of Marin Software, said, "We're excited about the
expansion of the Marin Software and Boost Media partnership, and
the ability to deliver our joint customers greater understanding
and improved performance of their search ad creative. Our alignment
and complementary offerings make this partnership a natural fit for
us."
About Marin Software
Marin Software Incorporated
(NYSE:MRIN) provides a leading cross-channel performance
advertising cloud for advertisers and agencies to measure, manage
and optimize more than $7.2 billion
in annualized ad spend as of December 31,
2014 across the web and mobile devices. Offering an
integrated SaaS platform for search, display and social
advertising, Marin helps digital marketers improve financial
performance, save time, and make better decisions. Advertisers use
Marin to create, target, and convert precise audiences based on
recent buying signals from users' search, social and display
interactions. Headquartered in San
Francisco with offices in nine countries, Marin's technology
automates advertising with the largest publishers around the globe.
For more information about Marin's products, please visit:
http://www.marinsoftware.com.
About Boost Media:
Boost Media is the leading creative
optimization platform for marketers managing search, social, video,
or display advertising. Boost Media brings together an automated
insight and analysis SaaS platform with the largest curated
marketplace of writers and designers, all focused on improving the
creative layer of digital marketing.
Boost Media helps marketers increase the profitably of their
campaigns by saving time and improving the results of their
creative development efforts. The combination of actionable
insights, with diverse and scalable creative sourcing, increases
consumer engagement and improves campaign ROI.
With over 1,000 experienced writers and designers in the Boost
Marketplace, Boost Media can provide the scale and fast reaction
time to meet the most demanding digital campaigns. Marketers can
gain peace of mind from a system designed to monitor and report
issues and opportunities in the creative layer. Creative
optimization remains the last mile of the digital marketing cloud
and Boost Media provides the tools and marketplace to improve
consumer engagement.
Boost Media, the leader in creative optimization, has delivered
more than $1 billion in optimized
digital ads for leading brands. Based in San Francisco, Boost is used by more than 150
leading global brands to drive marketing campaign
performance. To learn more about Boost Media, visit us at
www.boostmedia.com.
Contact:
Sarah
Burns
Boost Media
Content and PR Manager
sarah.burns@boostmedia.com
1-888-368-4532 ext. 1034
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SOURCE Marin Software