Keurig Named Single Serve Coffee Maker Brand of the Year in 2014 Harris Poll EquiTrend Equity Study
March 13 2014 - 9:05AM
Business Wire
Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader
in specialty coffee, coffee makers, teas and other beverages with
its innovative Keurig® brewing technology, today announces its
Keurig® single cup brewing system has been recognized as the “Brand
of the Year” in the single serve coffee maker category in the 2014
Harris Poll EquiTrend® Equity Study. For the third consecutive
year, the Keurig® system has received the highest ranking in the
coffee maker category based on consumers’ perceptions of
familiarity, quality and purchase consideration, a selection of
several qualifying elements evaluated.
The Keurig® single cup brewing system received the highest
numerical Equity Score among coffee maker brands included in the
2014 Harris Poll EquiTrend® Study, which is an annual brand health
assessment that surveys thousands of U.S. consumers online about
their brand perceptions, measuring key touchstones, such as
emotional connection, functional attributes, brand awareness,
influence and familiarity, that are integral in effective and
compelling brand development. For this study, a brand is defined as
a set of persuasive promises about a product, service, or
organization that differentiates it from others in a universally
positive, contextually relevant and personally compelling way.
“Ten years ago, there were no Keurig brewers in homes. Just a
decade later, we’ve begun to revolutionize the way consumers
choose, brew and enjoy hot beverages at home,” says John Whoriskey,
President of US Sales and Marketing for Keurig. “An amazing thing
happens when someone is introduced to a Keurig brewer; they fall in
love with our system and almost immediately share that love with
their family and friends. Our loyal, passionate fans are what make
us the brand that we are today, and it’s because of them that we
are truly honored to be recognized once again as the coffee maker
Brand of the Year.”
The Keurig® hot brewing system has revolutionized the way people
brew their beverages both at home and at the office and made
quality coffee and other specialty beverages a staple option.
According to December 2013 NPD data*, Keurig® was the top-ranked
brand in the Coffee/Espresso Maker category based on dollar share
for 40 consecutive months and had the top four brewers in the
Coffee/Espresso Maker category based on dollar sales.
Additional Resources
- Keurig Green Mountain:
www.KeurigGreenMountain.com
- Keurig® Brand Information & Store:
http://www.keurig.com
- Harris Poll EquiTrend:
http://www.harrisinteractive.com/Products/EquiTrend.aspx
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other
beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is
recognized for its award-winning beverages, innovative Keurig®
brewing technology, and socially responsible business practices.
The Company has inspired consumer passion for its products by
revolutionizing beverage preparation at home and in the workplace.
KGM supports local and global communities by investing in
sustainably-grown coffee, and by its active involvement in a
variety of social and environmental projects. By helping consumers
drink for themselves, we believe we can brew a better
world. For more information visit:
www.KeurigGreenMountain.com. To purchase Keurig® products visit:
www.Keurig.com or www.Keurig.ca.
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website,
www.KeurigGreenMountain.com, including news releases and its
complete financial statements, as filed with the SEC. The Company
encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company’s automatic email news release delivery,
individuals can receive news directly from Keurig as it is
released.
Keurig Green Mountain Forward-Looking Statements
Certain information in this filing constitutes "forward-looking
statements." Forward-looking statements can be identified by the
fact that they do not relate strictly to historical or current
facts. They often include words such as "believes," "expects,"
"anticipates," "estimates," "intends," "plans," "seeks" or words of
similar meaning, or future or conditional verbs, such as "will,"
"should," "could," "may," "aims," "intends," or "projects."
However, the absence of these words or similar expressions does not
mean that a statement is not forward-looking. These statements may
relate to: the expected impact of raw material costs and our
pricing actions on our results of operations and gross margins,
expected trends in net sales and earnings performance and other
financial measures, the expected productivity and working capital
improvements, the success of introducing and producing new product
offerings, the impact of foreign exchange fluctuations, the
adequacy of internally generated funds and existing sources of
liquidity, such as the availability of bank financing, the expected
results of operations of businesses acquired by us, our ability to
issue debt or additional equity securities, our expectations
regarding purchasing shares of our common stock under the existing
authorizations, projections of payment of dividends, and the impact
of the inquiry initiated by the SEC and any related litigation or
additional governmental inquiry or enforcement proceedings. A
forward-looking statement is neither a prediction nor a guarantee
of future events or circumstances, and those future events or
circumstances may not occur. Management believes that these
forward-looking statements are reasonable as and when made.
However, caution should be taken not to place undue reliance on any
such forward-looking statements because such statements speak only
as of the date when made. We expressly disclaim any obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise. In addition,
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially
from our Company's historical experience and our present
expectations or projections. These risks and uncertainties include,
but are not limited to, those described in Part I, "Item 1A. Risk
Factors," and Part II "Item 7. Management's Discussion and Analysis
of Financial Condition and Results of Operations" in our fiscal
2013 Annual Report filed on Form 10-K, as amended, and elsewhere in
the Form 10-K and those described from time to time in our future
reports filed with the Securities and Exchange Commission.
Actual results could differ materially from those projected in
the forward-looking statements. We expressly disclaim any
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
KGM-US
*Source: NPD All Channels - Total Coffeemaker category includes
all coffeemakers and espresso makers. NPD data does not include all
retailers, and is estimated to represent 35-40% of the total
market
Keurig Green Mountain, Inc.Lynda McKinney, 781-205-7327Director
of Public Relationslynda.mckinney@keurig.com
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