Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a
leader in specialty coffee and coffee makers, and Snapple today
announced the launch of three delicious varieties of Snapple®
K-Cup® packs for Keurig® single cup brewers. The much anticipated
arrival of the new Snapple® K-Cup® packs includes the release of
Peach Iced Tea, Lemon Iced Tea, and Raspberry Iced Tea.
Made with the Best Stuff - green and
black tea leaves - you can now enjoy the great taste of Snapple(R)
Lemon Iced Tea home-brewed any time. You can thank us later.
(Photo: Business Wire)
Snapple® K-Cup® packs are filled with the finest ingredients and
offer a great-tasting iced tea experience with the ease and
convenience of a Keurig® brewer. The new varieties join the current
Brew Over Ice collection, an innovative line of beverages that are
specifically crafted to brew directly over ice with any Keurig®
brewing system, and deliver a full-strength, great tasting beverage
every time.
“We’re extremely excited about the addition of Snapple to our
Brew Over Ice beverage line-up,” said Michelle Stacy, President,
U.S. Commercial, GMCR. “Offering that great, delicious Snapple
taste at the touch of a button from a Keurig brewer underscores our
belief that there is a beverage for every taste, and an easy way to
brew what you love at home simply.”
“We worked closely with GMCR to take the Best Stuff on Earth and
cram it into a K-Cup pack,” said Dave Fleming, director of
marketing for Snapple. “The result is a great-tasting product that
extends the Snapple brand to the kitchen counter, puts us in front
of new consumers and gives our fans a convenient new way to enjoy
Snapple teas, day or night.”
GMCR's Keurig® single cup brewers for in home and office utilize
patented, innovative brewing and single-cup technology to deliver a
fresh-brewed, perfect cup of coffee, tea, cocoa, or fruit brew
every time at just the touch of a button. According to the NPD
Group, Keurig® single cup brewers were the top four bestselling
coffee makers during GMCR's fiscal second quarter 2013 by dollar
sales.
To brew over ice with a Keurig® brewer, follow these three easy
steps:
1. Fill a 16-oz. cup (do not use glass) to
the top with ice and place a Brew Over Ice K-Cup® pack in your
brewer.
2. Press the 6-oz. or 8-oz. brew button for
optimal flavor.
3. Stir and enjoy!
Snapple® K-Cup® packs are available in 12- and 16-count K-Cup®
boxes at grocery and retail stores nationwide, and in 22-count
boxes online at www.GreenMountainCoffee.com and www.Keurig.com, for
MSRP $9.79, $11.99, and $17.49, respectively. To learn more about
Snapple® K-Cup® packs and Brew Over Ice, visit
www.BrewOverIce.com.
About Green Mountain Coffee Roasters, Inc.As a leader in
specialty coffee and coffee makers, Green Mountain Coffee Roasters,
Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning
coffees, innovative Keurig® single cup brewing technology, and
socially responsible business practices.
GMCR supports local and global communities by investing in
sustainably-grown coffee, and donating a portion of its profits to
social and environmental projects. GMCR routinely posts information
that may be of importance to investors in the Investor Relations
section of its website, including news releases and its complete
financial statements, as filed with the SEC. The Company encourages
investors to consult this section of its website regularly for
important information and news. Additionally, by subscribing to the
Company's automatic email news release delivery, individuals can
receive news directly from GMCR as it is released.
About SnappleSnapple, a brand of Dr Pepper Snapple Group
(NYSE: DPS), is a leader in great-tasting premium beverages.
Founded in 1972 by three childhood friends, Snapple got its start
in Greenwich Village, New York and is now available throughout the
United States. Snapple prides itself on developing, producing and
marketing a wide variety of premium beverages, including
ready-to-drink iced teas, juice drinks, 100% juices and water. DPS
is a leading producer of flavored beverages, marketing Snapple and
50-plus other brands across North America and the Caribbean. For
more information, visit www.Snapple.com or www.DrPepperSnapple.com.
For the brand’s latest news and updates, follow Snapple at
Facebook.com/Snapple or Twitter.com/Snapple.
Forward-Looking
StatementsCertain information contained in this release,
including statements concerning expected performance such as those
relating to net sales, earnings, cost savings, acquisitions and
brand marketing support, are "forward-looking statements" within
the meaning of Section 21E of the Securities Exchange Act of 1934.
Generally, these statements may be identified by the use of words
such as "may," "will," "would," "expect," "should," "anticipate,"
"estimate," "believe," "forecast," "intend," "plan" and similar
expressions intended to identify forward-looking statements. These
statements may relate to: the expected impact of raw material costs
and our pricing actions on our results of operations and gross
margins, expected trends in net sales and earnings performance and
other financial measures, the expected productivity and working
capital improvements, the ability to maximize or successfully
assert our intellectual property rights, the success of introducing
and producing new product offerings, ability to attract and retain
senior management, the impact of foreign exchange fluctuations, the
adequacy of internally generated funds and existing sources of
liquidity, such as the availability of bank financing, the expected
results of operations of businesses acquired by us, our ability to
issue debt or additional equity securities, our expectations
regarding purchasing shares of our common stock under the existing
authorizations, and the impact of the inquiry initiated by the SEC
and any related litigation or additional governmental inquiry or
enforcement proceedings.
These and other forward-looking statements are based on
management's current views and assumptions and involve risks and
uncertainties that could significantly affect expected results.
Results may be materially affected by external factors such as
damage to our reputation or brand name, business interruptions due
to natural disasters or similar unexpected events, actions of
competitors, customer relationships and financial condition, the
ability to achieve expected cost savings and margin improvements,
the successful acquisition and integration of new businesses,
fluctuations in the cost and availability of raw and packaging
materials, changes in regulatory requirements, and global economic
conditions generally which would include the availability of
financing, interest, inflation rates and investment return on
retirement plan assets, as well as foreign currency fluctuations,
risks associated with our information technology systems, the
threat of data breaches or cyber-attacks, and other risks described
in the Company's filings with the Securities and Exchange
Commission.
Actual results could differ materially from those projected in
the forward-looking statements. The Company undertakes no
obligation to update or revise publicly, any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as may be required by law.
GMCR-S
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