INCX Interchange

IRVINE, Calif., March 30 /PRNewswire-FirstCall/ -- Interchange Corporation (NASDAQ:INCX), owner of Local.com, a leading local-search engine in the US, today announced the beta release of Local.com for the United Kingdom. This release, available at uk.local.com, makes the Local.com brand available to 25 million online consumers in the UK market. Local.com (UK) features business listings for the entire UK market searchable by name, category and geography, and incorporates advanced mapping capabilities. The company intends to enhance the search technology on Local.com (UK) with the planned integration of Local.com's leading web-indexing and Keyword DNA(TM) technologies. These patent-pending technologies create highly searchable meta-data for each business listing and combine it with web-sourced content to enable users to more easily and accurately find up-to-date information about local businesses in the UK. "The US was the first step, and our entrance into the UK market is the second step in our plan to make Local.com a global name in local search," said Heath Clarke, Interchange CEO. "We plan to follow the blueprint for success we have developed in the US market by releasing in beta, growing our traffic, enhancing the site with fresh local content and services, and presenting it in a clean, intuitive format. We want to spend time learning the needs and preferences of our users in the UK, and to develop our product accordingly." Local.com (UK) also plans to offer its http://www.local.com/LocalConnect private-label local search engine to regional media providers. Local.com's leading local search technologies and content are designed to provide partners' sites with increased monetization and growth opportunities. According to data that was recently released by the Interactive Advertising Bureau UK, online ad spending in the United Kingdom has grown by 66 percent to 1.4 billion British Pounds (about US$2.4 billion) in 2005. "We look forward to partnering with a new breed of dynamic local search and regional media companies in the UK," Clarke added. "Local.com is a leading local search engine in the US, and we believe that with the right partners, Local.com (UK) can become a leading local search brand in the UK also." About Interchange Interchange Corporation (NASDAQ:INCX) owns Local.com (http://www.local.com/), a leading local-search engine that has grown to over 8 million visitors per month and is powered by the company's proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising. The company recently launched a domain syndication network in the United States, and has also announced plans to launch Local.com in various markets during 2006, including the just launched uk.local.com. The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: http://www.interchangeusa.com/. Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid search advertising business, our ability to operate, grow and monetize our local search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, improve our filtering technologies expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Corporate Communications Contact: David Alpern, Interchange Corporation / (949) 789-5284 / Fax: (949) 784-0880 Investor Relations Contact: John Baldissera, BPC Financial Marketing (800) 368-1217 DATASOURCE: Interchange Corporation CONTACT: David Alpern of Interchange Corporation, +1-949-789-5284, or fax, +1-949-784-0880, ; or Investor Relations, John Baldissera of BPC Financial Marketing, +1-800-368-1217, for Interchange Corporation Web site: http://www.uk.local.com/ http://www.local.com/ http://www.local.com/LocalConnect http://www.interchangeusa.com/

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