First Reliance Holdings Increases Revenue Using Debt Collection Solution from Latitude Software

First Reliance Holdings has reported increased liquidation rates as a result of deploying the debt collection solution from Latitude Software, an Interactive Intelligence (Nasdaq: ININ) company.

“Latitude has given us the tools we needed to better coach and automatically ‘push’ the right account information to agents for improved liquidation rates, which has resulted in a 15 percent monthly revenue increase,” said First Reliance Holdings senior managing member and founder, Joseph Thompson.

First Reliance, a debt purchasing company, replaced an existing accounts receivable management product with Latitude Center, a software suite designed to streamline and manage the entire collection process, as well as track collection agent goals and productivity. Latitude Center supports the company’s more than 75 collection agents who are located at its headquarters in Amherst, N.Y.

First Reliance selected Latitude Center after an in-depth review of multiple competitive products.

“Many products excel in one area, but not in another,” Thompson said. “For example, one product might be great for debt collection, but horrible for reporting. Latitude Center had the most comprehensive feature-set and proved to be the easiest to use. Since deployment, Latitude Center has met or exceeded our goals for increasing liquidation rates, improving agent accountability, and enhancing portfolio performance analysis.”

First Reliance is also using Latitude Agency Manager to manage data flow to outsourcing partners; Latitude Portfolio Manager to manage purchased debt; and Latitude Exchange to develop data import and export jobs.

The company recently purchased Latitude Workflow, which it will use to assist in the automation and planning of account collection strategies, and moving debt when desired metrics have been achieved.

“The Latitude solution has given us ease-of-use, maximum interoperability, and flexible customization options,” Thompson said. “Plus, the company’s been incredibly responsive to our needs. It’s no wonder Latitude is so well-respected in this industry.”

About First Reliance Holdings

First Reliance Holdings is a debt purchasing company that provides full service support from beginning to end. The company purchases several different types of debts, including credit and private label cards, payday loans, commercial collections, and auto deficiencies. First Reliance has a large network of collection agencies and attorneys that service portions of its debt portfolios and also provides a consulting service that covers debt purchasing management strategies. With a great support staff, the company is able to service a wide array of needs for all parties involved in a purchase or sale. For more information, call 877.495.8938, email info@frholdings.com, or visit the company’s website at www.frholdings.com/home.html.

About Latitude Software

Latitude Software, an Interactive Intelligence company, provides debt collection software and services. Latitude offers hosted and on-premise solutions that are easy to use and include comprehensive functionality for faster, more effective debt collection and portfolio recovery. The Latitude software suite is built using the latest Microsoft .NET development tools and Microsoft SQL server database technologies. Latitude was founded in 1997 and serves more than 200 companies nationwide. Latitude is headquartered in Jacksonville, Florida and can be reached at 866.396.2599, sales@debtsoftware.com, or on the Net at www.debtsoftware.com.

About Interactive Intelligence

Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company’s solutions can be deployed via an on-premise or hosted model. Interactive Intelligence was founded in 1994 and has more than 4,000 customers worldwide. Interactive Intelligence is among Software Magazine’s 2010 Top 500 Global Software and Services Suppliers, and Forbes Magazine’s 2010 Best Small Companies in America. The company is also positioned in the leaders’ quadrant of the Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide report (Feb. 22, 2010). Interactive Intelligence employs more than 800 people and is headquartered in Indianapolis, Indiana. It has 19 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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