Unitus Community Credit Union has selected the Interactive Intelligence (Nasdaq: ININ) all-in-one IP communications software suite, Customer Interaction Center™ (CIC), for use throughout its organization.

Unitus is replacing an Avaya system with CIC to improve its member services by offering contact via e-mail and Web chat, and by adding new functionality such as speech-enhanced interactive voice response and skills-based routing.

“As our credit union has grown we’ve needed to find new ways to better serve members,” said Unitus Community Credit Union’s project manager, Leah Keeler. “With CIC, we will now be able to do things like match caller ID with the associated account information so members are automatically routed to the most appropriate agent.”

Unitus selected CIC after evaluating solutions from Avaya, Cisco and ShoreTel.

“We chose CIC because of its cost-effective, all-in-one architecture and rich feature-set,” said Unitus Community Credit Union’s CIO, Brian Irvine. “CIC’s streamlined, Windows-based architecture will enable us to leverage our IT staff’s .NET skills so we can easily manage the system in-house.”

KRP Communications USA, an Interactive Intelligence Elite Partner, completed the Unitus sale of CIC, and will assist the company with deployment and customization. Planned customization services include enhanced skills-based routing, advanced predictive dialing, and screen pop integration.

“KRP has deep knowledge of CIC and responded quickly to our questions throughout the selection process,” Keeler said. “KRP’s experience deploying CIC will ensure we maximize the flexibility of this software so our members can receive service that’s tailored to meet their unique needs.”

In addition to CIC, Unitus has purchased add-on applications for outbound dialing, multichannel recording, customer feedback surveys, and a custom CRM integration.

“Combined, these CIC add-on applications will further help us improve service through streamlined operations, improved reporting, and more proactive member communications,” Irvine said.

When deployment is complete, CIC will support the entire Unitus workforce located across its eight branch offices throughout Oregon and Washington.

About Unitus Community Credit Union

Unitus Community Credit Union is a not-for-profit, member-owned financial institution with locations throughout Oregon and Washington. Unitus was founded in 1937 and today serves more than 72,000 members. Unitus can be reached at (800) 452-0900, or on the Web at www.unitusccu.com.

About Interactive Intelligence

Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company’s solutions can be deployed via an on-premise or hosted model. Interactive Intelligence was founded in 1994 and has more than 4,000 customers worldwide. Interactive Intelligence is among Software Magazine’s 2010 Top 500 Global Software and Services Suppliers, and Forbes Magazine’s 2010 Best Small Companies in America. The company is also positioned in the leaders’ quadrant of the Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide report (Feb. 22, 2010). Interactive Intelligence employs more than 800 people and is headquartered in Indianapolis, Indiana. It has 19 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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