Quality Bicycle Products Selects All-in-One IP Communications Software Suite from Interactive Intelligence

Quality Bicycle Products, a bicycle parts, accessories and apparel distributor, has selected the Interactive Intelligence (Nasdaq: ININ) all-in-one IP communications software suite, Customer Interaction Center™ (CIC).

QBP will deploy CIC to support all of its 500 employees located at its corporate headquarters in Bloomington, Minn. and at its distribution center in Ogden, Utah. CIC will replace the company’s Mitel phone system. QBP selected CIC after reviewing communications solutions from Avaya, Cisco and Mitel.

“During the vendor review process we were very impressed with the depth and breadth of CIC’s feature-set,” said QBP’s chief information officer, Jed Hicks. “What really set it apart though was its open, single-platform software architecture, which eliminated the need for us to purchase third-party components, minimized the number of systems we would need to manage, and maximized interoperability with existing systems.”

QBP first began looking for a new system to accommodate the company’s growth and need for more sophisticated communications applications.

“We take 250,000 calls a year from our 5,000 dealers that we support,” Hicks said. “As we have continued to grow, it became essential for us to deploy a new communications system that would give us access to more advanced features.”

QBP plans to use CIC to provide employees with functionality for automatic call distribution, interactive voice response, unified messaging, voice mail, presence management, conferencing, and reporting.

QBP also plans to deploy CIC add-on applications for multichannel recording and quality monitoring, and workforce management.

“We anticipate saving time and money by using the workforce management application to more effectively schedule our contact center staff,” Hicks said. “We’ll also be able to use it to help manage break times and time-off requests.”

QBP also anticipates performance improvements as a result of the software suite’s deployment. “The new recording capability will enable us to record calls and capture screen action simultaneously,” Hicks said. “It will really enhance training when our agents can see what was on their computer screen when listening back to a customer call.”

QBP is also looking forward to simplified administration and management. “CIC’s open, software-based architecture will enable us to easily do things like set up call rules,” Hicks said. “It will also enable us to easily integrate it with our existing systems and hardware for faster roll-out.”

About Quality Bicycle Products

Quality Bicycle Products (QBP) is a leading distributor for the cycling industry. Carrying more than 36,000 products from 450 vendors, the company offers domestic and international retailers a wide array of products and services, including a 1,720-page catalog; an online ordering system; a renowned custom-wheel service; a specialty bike-building program; and more. The company owns four bike brands, including All-City, Civia, Salsa Cycles, and Surly. QBP is also the exclusive U.S. distributor of Ridley, a Belgian manufacturer of road, mountain, and cyclocross bikes. Through its Q-Outdoor division, QBP distributes products to independent ski, run, and outdoor retailers. A strong proponent of environmental business practices, QBP operates two LEED-certified, Gold-level distribution centers and office complexes in Bloomington, Minn. and Ogden, Utah. For more information call 800-346-0004, or visit www.qbp.com.

About Interactive Intelligence

Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company’s solutions, which can be deployed via an on-premise or hosted model, include vertical-specific applications for insurance and collections. Interactive Intelligence was founded in 1994 and has more than 4,000 customers worldwide. The company is among Software Magazine’s 2010 Top 500 Global Software and Services Suppliers, and Forbes Magazine’s 2010 Best Small Companies in America. Interactive Intelligence is also positioned in the leaders’ quadrant of the Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide report (Feb. 22, 2010). The company employs more than 800 people and is headquartered in Indianapolis, Indiana. It has 19 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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