NEW YORK, March 31 /PRNewswire-FirstCall/ -- Iconix Brand
Group, Inc. (Nasdaq: ICON) (the "Company") today unveiled its
spring 2010 multi-media marketing campaign for its Op® brand, which
is titled "Rock Your Shine." The campaign stars actress
Jessica Szohr of the CW's Gossip
Girl, R&B singer Cassie, actors Dianna Agron and Cory
Monteith of the Fox hit show Glee, actor Alex Meraz of The Twilight Saga: New
Moon and Eclipse and actor Trevor Donovan of the CW's 90210.
The national campaign will debut this spring in fashion,
lifestyle and entertainment magazines such as Elle, Teen Vogue,
Seventeen and Cosmopolitan, outdoor and online at
www.op.com.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100331/NY79277
)
Jessica Szohr stated, "The latest
trend for spring is shine and Op has it first. The clothes
are so great; especially the amazing bikinis and shorts."
"The great thing about Op is that it is very accessible.
You can grab it at Walmart. The looks are original and
affordable," commented Cory
Monteith.
The Op campaign was photographed at Universal Studios in
California by lifestyle
photographer Larry Bartholomew.
The campaign creative features the cast of Op celebrities at
a block party, hanging out in a hammock, barbequing and getting
ready to go surfing. An element of shine is integrated into
the print campaign with metallic paper and gold foil on the
ads.
Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc.,
commented, "Op is back with another all-star cast. This
season Op 'Rocks Your Shine' with an eclectic mix of television,
music and film stars in a laid-back California lifestyle atmosphere. Each fashion
forward style has a touch of shine to it and we infused elements of
shine into the creative of the campaign."
The Op celebrities are wearing the shine-inspired spring Op
collection in the campaign, which is exclusively available at
Walmart in the United States and
online to www.walmart.com. In addition, the celebrities will
host an Op party in Los Angeles in
late April and make personal appearances on behalf of the brand.
For exclusive behind the scenes photos and video, please visit
www.op.com.
If you are a member of the media, please visit
www.magicbulletmedia.com/MNR/OpRockYourShine for downloadable video
and photos.
About Iconix Brand Group, Inc.
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and
markets a growing portfolio of consumer brands including CANDIE'S
(R), BONGO (R), BADGLEY MISCHKA (R),
JOE BOXER (R) RAMPAGE (R) MUDD (R),
LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA
WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA
(R), STARTER (R) and WAVERLY (R).
In addition, Iconix owns an interest in the ARTFUL DODGER (R),
ED HARDY (R), ECKO (R), MARC ECKO (R) and ZOO YORK (R) brands. The
Company licenses its brands to a network of leading retailers and
manufacturers that touch every major segment of retail distribution
from the luxury market to the mass market in both the U.S. and
around the world. Iconix, through its in-house advertising,
promotion and public relations agency, markets its brands to
continually drive greater consumer awareness and equity.
Contact:
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Tara Levy
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Senior Public
Relations Manager
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212.819.2066
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tlevy@iconixbrand.com
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SOURCE Iconix Brand Group, Inc.