Iconix Brand Group Announces License Agreement With HSN to Launch American Glamour Badgley Mischka Collection
October 08 2009 - 8:00AM
PR Newswire (US)
- Legendary Designers Debut New Collection Live on HSN During
Two-Hour Prime-Time Special Nov 17 - NEW YORK, Oct. 8
/PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON)
("Iconix" or the "Company"), today announced that the Company's
luxury brand Badgley Mischka® will be partnering with HSN, a
leading interactive lifestyle network and retail destination.
Badgley Mischka will launch its exclusive American Glamour
collection with HSN during a special two-hour prime-time show
featuring Mark Badgley and James Mischka live on the shopping
network at 9 PM on November 17. American Glamour will bring the
luxury aesthetic of Badgley Mischka to everyday, attainable
fashion. The collection will include apparel, accessories and
jewelry at accessible price points. Retail prices will range from
$39 to $499. The exclusive new line will convey the key elements of
glamour and sophistication that Badgley Mischka is famous for to
classic essentials that can transition from day to evening. Mark
Badgley and James Mischka stated, "We are very pleased to be
launching American Glamour with HSN. It is exciting to be able to
reach out directly to both existing and new customers and offer
them glamorous and chic pieces that transition from day to evening
easily and are quintessentially Badgley Mischka." Neil Cole,
Chairman and CEO, Iconix stated, "We look forward to working with
HSN on this licensing agreement for American Glamour. Mark and
James are incredibly talented and we are confident that the
collaboration will be a positive one for both HSN and Iconix."
Mindy Grossman, CEO of HSN, Inc. said, "Badgley Mischka is a
leading fashion brand and we are thrilled to have Mark Badgley and
James Mischka be a part of the HSN family. Through the partnership
with HSN, American Glamour will now provide women access to a brand
they may not have been able to consider before. HSN is excited to
bring such an innovative and well-recognized design duo to the
forefront of the home shopping market." Over the past twenty years,
Badgley Mischka has flourished into a true lifestyle brand
recognizable worldwide. To date, the Badgley Mischka label
includes: Badgley Mischka Couture, Eveningwear, Mark & James
Contemporary Collection, Handbags, Eyewear, Footwear, Accessories,
Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and
Bridesmaids. Badgley Mischka is sold in the most prestigious stores
in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth
Avenue and Holt Renfrew. The American Glamour line will also be
available online at http://www.hsn.com/ starting November 15. Press
Contact: Tara Levy Iconix Brand Group, Inc. 212-819-2066 Sunny
Jenkins HL Group 212-529-5533 x246 About Iconix Brand Group: Iconix
Brand Group Inc. (NASDAQ:ICON) owns, licenses and markets a growing
portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG
(R), MOSSIMO (R) OCEAN PACIFIC (R), DANSKIN (R) ROCA WEAR(R),
CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER
(R) and WAVERLY (R). In addition, Iconix owns an interest in the
ARTFUL DODGER (R) and ED HARDY (R) brands. The Company licenses its
brands to a network of leading retailers and manufacturers that
touch every major segment of retail distribution from the luxury
market to the mass market in both the U.S. and around the world.
Iconix, through its in-house advertising, promotion and public
relations agency, markets its brands to continually drive greater
consumer awareness and equity. About HSN: HSN is an interactive
lifestyle network and retail destination, offering an assortment of
exclusive products combined with top brand names. HSN incorporates
experts, entertainment, inspiration, solutions, tips and ideas to
provide an entirely unique shopping experience for its customers.
On HSN and hsn.com, customers will find exceptional selections in
Health & Beauty (e.g. M. Asam, Carol's Daughter, Clarins,
FusionBeauty, HoMedics, Italian Beauty, Andrew Lessman's Procaps,
Lancome, Serious Skin Care, ybf Cosmetics); Jewelry (e.g. Paula
Abdul, Heidi Daus, R.J. Graziano, IMAN Global Chic, michaeLisa,
Noir, Rarities: Fine Jewelry With Carol Brodie, Amedeo
Scognamiglio, Tori Spelling, Serena Williams); Home/Lifestyle (e.g.
Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan
with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store,
Wolfgang Puck); Fashion/Accessories (e.g. Curations with Stefani
Greenfield, Sam Edelman, Loulou de la Falaise, Carlos Falchi, Diane
Gilman, Tina Knowles, Adrienne Landau, Sharif); and Electronics
(e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony). HSN is
available across all media including its TV network and online
shopping destination hsn.com, which ranks in the top 30 of the top
500 internet retailers. HSN, the original home shopping network, is
an operating segment of HSN, Inc. (NASDAQ:HSNI). DATASOURCE: Iconix
Brand Group, Inc. CONTACT: Tara Levy, Iconix Brand Group, Inc.,
+1-212-819-2066, , or Sunny Jenkins, HL Group, +1-212-529-5533
x246, Web Site: http://iconixbrand.com/
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