Kohl's Department Stores and Iconix Brand Group Announce New Agreement to Exclusively Offer MUDD Branded Apparel, Accessories, J
December 10 2008 - 8:00AM
PR Newswire (US)
Kohl's Continues to Expand Exclusive Collections at Great Value
MENOMONEE FALLS, Wis., Dec. 10 /PRNewswire-FirstCall/ -- Kohl's
Corporation (NYSE:KSS) and Iconix Brand Group, Inc., (NASDAQ:ICON)
("Iconix") today announced a multi-year licensing agreement naming
Kohl's as the exclusive U.S. retailer - with license to design and
produce - MUDD apparel, accessories, jewelry and domestics,
beginning July 2009. This partnership expands Kohl's current MUDD
merchandise assortment in Kohl's stores nationwide and Kohls.com.
This exclusive agreement aligns with Kohl's strategy of offering
exclusive world class brands to shoppers nationwide. "We're pleased
the agreement with Iconix, one of our valued business partners,
will enhance the MUDD brand's presence in store and grow our
portfolio of exclusive offerings," said Don Brennan, senior
executive vice president for Kohl's Department Stores. "While the
economy remains challenging, we know our exclusive, world class
brands are resonating with customers and giving shoppers one more
reason to embrace Kohl's as their destination for inspiring,
relevant and affordable merchandise." The MUDD collection is fresh,
hip, casual and offers on-trend colors, styles and washes at a
great price. Kohl's currently carries the brand's girl's and
junior's bottoms, footwear and jewelry. The collection will expand
to include girl's and junior's apparel, intimate apparel,
sleepwear, and accessories. Neil Cole, chairman and CEO of Iconix
commented, "This partnership will transform MUDD into a total
lifestyle concept and provide Kohl's with yet another powerful
national brand that has over 90 percent awareness. We have
experienced the power of Kohl's with our Candie's exclusive license
agreement which has been expanded into over 30 product categories
across the store. We look forward to similar long term growth and
expansion for the MUDD business." Kohl's will lead the product
design, manufacturing, production, distribution, sales and
marketing of the MUDD collection. Under the agreement, Kohl's does
not have the exclusive rights to MUDD footwear. MUDD is the latest
collection to be added to Kohl's existing line-up of exclusive
world class brands which includes names like Simply Vera Vera Wang,
ELLE Contemporary Collection, Chaps, Abbey Dawn designed by Avril
Lavigne, Candie's, daisy fuentes, FILA SPORT and Food Network.
About Kohl's Department Stores Based in Menomonee Falls, Wis.,
Kohl's (NYSE:KSS) is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. Kohl's operates 1,004 stores in 48
states. A company committed to the communities it serves, Kohl's
has raised more than $102 million for children's initiatives
nationwide through its Kohl's Cares for Kids(R) philanthropic
program. For a list of store locations and information, or for the
added convenience of shopping online, visit http://www.kohls.com/.
About Iconix Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses
and markets a growing portfolio of consumer brands including
CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE
(R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN
(R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R),
CHARISMA (R) STARTER (R) and WAVERLY (R). The Company licenses its
brands to a network of leading retailers and manufacturers that
touch every major segment of retail distribution from the luxury
market to the mass market in both the U.S. and around the world.
Iconix, through its in-house advertising, promotion and public
relations agency, markets its brands to continually drive greater
consumer awareness and equity. Contacts: Vicki Shamion, Kohl's
262-703-1464 Petrell Ozbay, Kohl's 262-703-7725 Maria Dolgetta
212.819.2084 DATASOURCE: Iconix Brand Group, Inc. CONTACT: Vicki
Shamion, +1-262-703-1464, or ; or Petrell Ozbay, +1-262-703-7725, ;
both of Kohl's, or Maria Dolgetta of Iconix Brand Group, Inc.,
+1-212-819-2084, or Web Site: http://iconixbrand.com/
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