Iconix Brand Group, Inc. Announces Direct-To-Retail License Agreements for Its STARTER(R) and DANSKIN NOW(R) Brands With Wal-Mar
July 31 2008 - 8:00AM
PR Newswire (US)
NEW YORK, July 31 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. (Nasdaq: ICON; "Iconix" or the "Company") today announced that
it has signed direct-to-retail license agreements with Wal-Mart
Stores Inc., for the Company's STARTER(R) and DANSKIN NOW(R)
brands. STARTER, currently distributed at Wal-Mart, will have an
expanded re-launch in Wal-Mart doors for spring of 2009. The launch
will be supported with a national advertising campaign featuring a
high profile athlete and include television, print, online and
radio advertising and a public relations campaign. DANSKIN NOW will
also re-launch in Wal-Mart doors in 2009 with a special product
program surrounding January Fitness Month. Neil Cole, Chairman and
CEO of Iconix stated, "We are pleased about these new license
agreements as they position STARTER and DANSKIN NOW for long-term
growth and align them with the successful business model that we
have created with our OP(R) brand at Wal-Mart." About Iconix Brand
Group, Inc.: Iconix Brand Group, Inc. (NASDAQ:ICON) owns, licenses
and markets a growing portfolio of consumer brands including
CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R),
RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC
(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R),
FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses
its brands to a network of leading retailers and manufacturers that
touch every major segment of retail distribution from the luxury
market to the mass market in both the U.S. and around the world.
Iconix, through its in-house advertising, promotion and public
relations agency, markets its brands to continually drive greater
consumer awareness and equity. Contact: David Conn Executive Vice
President Iconix Brand Group, Inc. 212-730-0030 DATASOURCE: Iconix
Brand Group, Inc. CONTACT: David Conn, Executive Vice President of
Iconix Brand Group, Inc., +1-212-730-0030 Web site:
http://iconixbrand.com/
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