Iconix Brand Group Signs Direct-to-Retail License for its Ocean Pacific(R) and OP Brands(R) With Wal-Mart
August 27 2007 - 6:24PM
PR Newswire (US)
NEW YORK, Aug. 27 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. (Nasdaq: ICON; "Iconix" or the "Company") today announced that
it has signed an exclusive direct-to-retail license agreement with
Wal-Mart for its Ocean Pacific (R) and OP (R) brands for
distribution of a broad range of apparel and accessories in the
United States. The agreement also grants Wal-Mart rights to use the
brands in Brazil, China and India, and provides for the possible
addition of license rights for other international territories in
the future. The targeted launch date for the U.S. is Spring/Summer
2008. Neil Cole, Chairman and CEO of Iconix commented, "Ocean
Pacific is a wonderful brand with over thirty year of heritage and
we are excited that the world's largest retailer, Wal-Mart, will
now bring this global brand to the broadest audience of consumers
in its history. We are looking forward to working with Wal-Mart to
continue to develop Ocean Pacific into a year round lifestyle brand
that we are confident will resonate deeply with the Wal-Mart
customer." Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses and
markets a growing portfolio of consumer brands including CANDIE'S
(R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD
(R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC (R), DANSKIN (R) and
ROCA WEAR(R). The Company licenses it brands to a network of
leading retailers and manufacturers that touch every major segment
of retail distribution from the luxury market to the mass market in
both the U.S. and around the world. Iconix, through its in- house
advertising, promotion and public relations agency, markets its
brands to continually drive greater consumer awareness and equity.
Contact: David Conn Executive Vice President Iconix Brand Group,
Inc. 212-730-0030 DATASOURCE: Iconix Brand Group Inc. CONTACT:
David Conn, Executive Vice President of Iconix Brand Group, Inc.,
+1-212-730-0030 Web site: http://iconixbrand.com/
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