Badgley Mischka Unveils Sexy Advertising Campaign Starring 'Desperate Housewives' Star, Teri Hatcher
August 15 2007 - 8:30AM
PR Newswire (US)
Brand Announces Exclusive Fashion Partnership with The Golden Globe
Winning Actress NEW YORK, Aug. 15 /PRNewswire-FirstCall/ -- Iconix
Brand Group, Inc. (NASDAQ:ICON) announced today that "Desperate
Housewives" star and Golden Globe Award winning actress, Teri
Hatcher will appear in the fall marketing campaign for its luxury
brand Badgley Mischka(R). The campaign was shot by famed celebrity
photographer, Ellen Von Unwerth and captures a radiant and gorgeous
Teri in sexy and seductive poses that Von Unwerth is famous for.
The print campaign will debut in September issues of elite fashion
magazines such as Vogue, InStyle and Vanity Fair and extend online
and outdoor. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-a ) (Photo:
http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-b ) Teri
Hatcher's successful portrayal of Susan Mayer on the hit show
"Desperate Housewives" has earned her numerous awards including her
2005 Golden Globe Award and a 2005 Emmy Award nomination. The sexy
and provocative campaign ranges from a day poolside in sexy
swimwear to lounging around the house in revealing lingerie. The
direction of the campaign is a first for the brand as it features
other collections in addition to Couture. Designers Mark Badgley
and James Mischka have expanded their brand to include: Badgley
Mischka Couture, Platinum Eveningwear, Platinum Sportswear, Couture
Evening and Day Handbags, Eyewear, Footwear, Cold Weather
Accessories, Jewelry, Lingerie, Swimwear, Fur, Fragrance, Bridal
and Bridesmaids. Commenting on her new role, Teri Hatcher stated,
"Working with Mark and James has been a wonderful experience, there
is such great synergy between us. They were the first designers to
dress me for my first ever red carpet event. They empower women
through amazing clothes. I like the idea of women finding great
pieces of clothing and accessories to make themselves feel good.
The shoot was relaxed and fun, it felt great to be styled by the
actual designers." Designers Mark Badgley and James Mischka
commented, "Teri represents the Badgley Mischka woman. Not only is
she an amazing actress and established author, but she is also a
dedicated mother. Teri can wear Badgley Mischka to a red carpet
event or she can put on a piece from our sportswear and handbag
collection to run an errand. We are excited to bring glamour and
old Hollywood style to women across the world with our new
collections, and are ecstatic to be partnering with such a
beautiful and amazing talent on the campaign." The designers and
Ms. Hatcher will collaborate on numerous launch initiatives over
the next few months. Badgley Mischka has been hailed by Vogue as
among the "Top 10 American Designers" and their designs appeal to a
range of women, including celebrities Madonna, Catherine Zeta
Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker and
Ashley Judd. Badgley Mischka is sold in the most prestigious stores
in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth
Avenue and Holt Renfrew. About Iconix Brand Group, Inc. Iconix
Brand Group Inc. (NASDAQ:ICON) owns, licenses and markets a growing
portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG
(R), MOSSIMO (R) OCEAN PACIFIC (R), DANSKIN (R) and ROCA WEAR(R).
The Company licenses it brands to a network of leading retailers
and manufacturers that touch every major segment of retail
distribution from the luxury market to the mass market in both the
U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its
brands to continually drive greater consumer awareness and equity.
Contact Info: Maria Dolgetta Public Relations Director Iconix Brand
Group, Inc. 212.819.2084
http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-a
http://www.newscom.com/cgi-bin/prnh/20070815/NYW018-b
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Public Relations Director, Iconix Brand
Group, Inc., +1-212-819-2084, Web site: http://iconixbrand.com/
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