Candie's Announces Partnership with Multi-Platinum Artist, Fergie
June 21 2007 - 10:00AM
PR Newswire (US)
Fergie Will Appear in Fall Advertising Campaign and the Junior
Brand Styled Her Music Video NEW YORK, June 21
/PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON)
recently announced its exclusive partnership with 3x Grammy
award-winning artist, Fergie for its Candie's(R) brand fall '07
television, print and online advertising campaign. The junior
brand, available exclusively at Kohl's Department Stores, styled
her current music video "Big Girl Don't Cry," which features
Candie's apparel, footwear, jewelry, sleepwear, hats and bedding.
The Candie's television commercial is a direct cut from the "Big
Girls Don't Cry" music video and the print campaign will feature
candid shots taken on set during the shoot. This is the first time
a junior fashion brand has extracted their campaign from a music
video. "Big Girls Don't Cry" is in the top five on Billboard's Hot
100 chart and among the top 10 most played videos on MTV and VH-1.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070621/NYTH020 )
Commenting on the partnership, Fergie stated, "Candie's is giving
me creative input and they are allowing me to bring my touch to the
campaign and I love that! The clothes are so wonderful and we are
tying it all together, the commercial, the print ads and my video
and I am really excited about it." Dari Marder, Chief Marketing
Officer, Iconix Brand Group, Inc. said, "This is a wonderful
opportunity for Candie's to be able to lift our brand creative
straight out of Fergie's hit video, "Big Girls Don't Cry." It
further validates the Candie's brand as part of pop culture." Julie
Gardner, Kohl's Executive Vice President and Chief Marketing
Officer, said, "The new Candie's advertising campaign marks a first
for a junior fashion brand. The campaign is innovative and
authentic and leverages the music video, which makes the brand more
relevant to our junior shoppers." The campaign will debut in
September issues of fashion, entertainment and lifestyle magazines
and the commercial will be on national and cable networks later
this summer. The campaign was created by the Iconix in-house
marketing team and shot by famed music video director and
photographer Anthony Mandler. Candie's recently announced its
exclusive fashion sponsorship with Fergie on her first solo tour.
Fergie's Verizon VIP Tour has a 20-city schedule and tickets are
exclusive to Candie's and Verizon Wireless through give-a-ways and
Kohl's in-store events in select markets, as no tickets will be
sold for this tour. The tour has received amazing reviews from
critics and fans. At each concert there is a live Candie's fashion
show. Fergie will be continuing her role as the spokesperson for
the popular junior brand which is exclusively available at Kohl's
through the holiday season. About Iconix Brand Group, Inc. Iconix
Brand Group Inc., (NASDAQ:ICON) owns, licenses and markets a
growing portfolio of consumer brands including CANDIE'S (R), BONGO
(R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R),
LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R) and
ROCAWEAR (R). The Company's brands touch every major segment of
retail distribution from the luxury market to the mass market.
Iconix, through its in-house advertising agency, advertises and
markets its brands to continually increase consumer awareness and
loyalty and licenses its brands to a network of leading retailers
and manufacturers. About Kohl's Department Stores Based in
Menomonee Falls, Wis., Kohl's (NYSE:KSS) is a family-focused,
value-oriented specialty department store offering moderately
priced, exclusive and national brand apparel, shoes, accessories,
beauty and home products in an exciting shopping environment. A
company committed to the communities it serves, Kohl's operates 834
stores in 46 states and has raised more than $85 million for
children's initiatives nationwide through its Kohl's Cares for
Kids(R) philanthropic program. For a list of store locations and
information, or for the added convenience of shopping online, visit
http://www.kohls.com/. About Interscope Geffen A&M Combining
the legacies of three of the most influential record labels in
modern music history, Interscope Geffen A&M Records embarked on
a new tradition of musical achievement with its unification on
January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen
A&M is a major force in global music, developing chart-topping
artists across a wide range of musical genres including rock, rap,
pop and alternative. Interscope Geffen A&M Records is part of
Universal Music Group, the world's largest music company. Contact
Information Candie's: Maria Dolgetta Director of Public Relations
212.819.2084 Kohl's: Jam Stewart Public Relations, Fashion
262.703.7736 http://www.newscom.com/cgi-bin/prnh/20070621/NYTH020
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Director of Public Relations,
+1-212-819-2084, , of Iconix, for Candie's; or Jam Stewart, Public
Relations, Fashion, +1-262-703-7736, , of Kohl's Web site:
http://www.iconixbrand.com/ http://www.kohls.com/
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