Candie's Announces Superstars Hilary Duff, Ciara, Michelle Trachtenberg & Samaire Armstrong To Appear in Candie's Spring Adverti
January 26 2006 - 8:30AM
PR Newswire (US)
Candie's Partners with Kohl's for Spring Television and Print
Advertising Campaigns NEW YORK, Jan. 26 /PRNewswire-FirstCall/ --
Iconix Brand Group, Inc., (NASDAQ:ICON) (the "Company") announced
today that its spring television and print advertising campaign for
its Candie's(R) brand will feature four celebrities: Singer,
actress, megastar, Hilary Duff; 4x Grammy nominee, Ciara; and
actresses, Michelle Trachtenberg and Samaire Armstrong. This is the
first time the brand has enlisted four stars to appear in an
advertising campaign. Past Candie's spokespeople include Destiny's
Child, Kelly Clarkson and Jenny McCarthy. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060126/NYTH055 ) Hilary,
Ciara, Michelle and Samaire are all unique in their talent as well
as their style. Mixing the four girls in an advertising campaign
was the ideal way to showcase all of Candie's product categories
which are available nationwide exclusively at Kohl's Department
Stores. This spring, Kohl's will also launch Candie's Home, Swim
and Sunglasses. The multimedia advertising campaign of print,
television, internet and in- store will debut in March issues of
fashion, entertainment and lifestyle magazines such as InStyle,
Cosmopolitan, Teen People, Teen Vogue and Us Weekly. The soundtrack
to the television commercial is Hilary Duff's song, "SuperGirl" off
her current CD, "Most Wanted". Commenting on the new ads, Hilary
Duff stated, "When you see the Candie's ads, you can envision
yourself with your friends having a great time." "Any girl can wear
Candie's!" added Ciara. "Someone may relate to me or Hilary or
Michelle or Samaire, but what is great is that no matter what her
style she will relate to one of us. That's what makes it so real."
Michelle Trachtenberg, commented, "Candie's girls are sexy, young,
fun, super stylish and smart, because when you wear Candie's you
know you look good." "Candie's means flirtatious and that comes
through in the collection," said Samaire Armstrong. "The clothes
and accessories are very well designed and the quality is
fantastic." Neil Cole, CEO, Iconix, stated, "Bringing together the
hottest young stars of Hollywood in one ad campaign is an excellent
way speak to young women, who may identify with one or more of the
stars. Kohl's has embraced our brand and we are thrilled with the
consumers response to Candie's at Kohl's." Kevin Mansell, Kohl's
President stated, "Because the launch of Candie's has been so
successful, it will now span several categories in our home
department this spring. We are confident that the latest
celebrity-driven, high energy marketing program, combined with
great fashion and in store graphics will continue to resonate with
young shoppers and further differentiate Kohl's in the
marketplace." The campaign was created by the Iconix in-house
marketing team and shot and directed by the talented and renowned,
Moshe Brakha. In the coming months, Hilary Duff, Ciara, Michelle
Trachtenberg and Samaire Armstrong will be integrated into the
Kohl's spring marketing campaign. About Iconix Brand Group, Inc.
Iconix Brand Group, Inc., is in the business of marketing and
licensing the CANDIE'S(R), BONGO(R), BADGLEY MISCHKA (R), JOE
BOXER(R) and RAMPAGE(R) trademarks on a variety of apparel and
fashion products. Through its wholly owned subsidiary, Brightstar
Footwear, Inc., the Company also arranges for the manufacture of
footwear products for mass market retailers. For investor
information please visit the corporate Web site at
http://www.iconixbrand.com/. About Kohl's Based in Menomonee Falls,
Wis., Kohl's Corporation (NYSE:KSS) is a family-focused,
value-oriented specialty department store offering moderately
priced, exclusive and national brand apparel, shoes, accessories,
beauty and home products in an exciting shopping environment.
Kohl's operates 732 stores in 41 states. For a list of store
locations and information, or for the added convenience of shopping
online, visit Kohl's Web site at kohls.com. Contact: Maria Dolgetta
Director of Public Relations Candie's, Inc. 212.819.2084 Vicki
Shamion VP of Public Relations Kohl's 262.703.1464 FCMN Contact:
maria@iconixbrand.com
http://www.newscom.com/cgi-bin/prnh/20060126/NYTH055
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Director of Public Relations, Candie's,
Inc., +1-212-819-2084, or ; or Vicki Shamion, VP of Public
Relations of Kohl's, +1-262-703-1464, or Web site:
http://iconixbrand.com/
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