NEW YORK, June 2, 2011 /PRNewswire/ -- Combining
traditional qualitative research methods with its unique
permission-based access to Facebook users, Harris Interactive
(Nasdaq: HPOL), a market leader in delivering innovative consumer
insights, announced the launch of its newest social media enhanced
product – QualLife(SM).
(Logo:
http://photos.prnewswire.com/prnh/20100518/NY06801LOGO)
Designed to solve company research needs in new product
development, brand positioning and consumer messaging, QualLife
taps into the 30M+ permissioned posts generated by consumers though
Harris' Research Lifestreaming® panel. This panel validates the
qualitative efforts of companies in a way that is representative of
the U.S. population – or whatever consumer segment companies are
trying to reach. It integrates a values based qualitative approach,
combined with an innovative visualization protocol – LifeVision(SM)
–, to uncover the enduring values of your target audience.
"This validation approach is a step that will confirm whether
marketing or product development efforts are in line with consumer
needs or whether companies are on the wrong path," said
Alex Moskvin, Senior Vice President
of Qualitative Solutions. "The fact that we can use a
representative approach to social media and gather word of network
to validate qualitative research is a research breakthrough that
will help companies be more confident in their decision making and
truly integrating social intelligence and the unfiltered voice of
the consumer into their qualitative research."
About Harris Interactive
Harris Interactive is one of the world's leading custom market
research firms, leveraging research, technology, and business
acumen to transform relevant insight into actionable foresight.
Known widely for the Harris Poll and for pioneering innovative
research methodologies, Harris offers expertise in a wide range of
industries including healthcare, technology, public affairs,
energy, telecommunications, financial services, insurance, media,
retail, restaurant, and consumer package goods. Serving clients in
over 215 countries and territories through our North American,
European, and Asian offices and a network of independent market
research firms, Harris specializes in delivering research solutions
that help us – and our clients – stay ahead of what's next. For
more information, please visit www.harrisinteractive.com.
Press Contact:
Corporate Communications
Harris Interactive Inc.
212-539-9600
press@harrisinteractive.com
SOURCE Harris Interactive