Harris Interactive Appoints Stefan Schmelcher as President of Global Loyalty Solutions
March 03 2009 - 8:00AM
Business Wire
Harris Interactive� (NASDAQ: HPOL) today announced the
appointment of Stefan Schmelcher as President, Global Loyalty
Solutions which includes the U.S., Canada, UK, France and Germany
along with Singapore and Hong Kong.
He will have primary responsibility worldwide for developing and
implementing the strategy and tactics for the Harris Interactive
global loyalty practice and its newly-formed center of excellence.
The center of excellence is an incubator for innovation, thought
leadership, and high level consulting to enable clients to better
manage and improve their own customers� experience.
Schmelcher brings more than fifteen years experience in the U.S.
and international market research industry and comes to Harris
Interactive from TNS Infratest in Munich, Germany. He will be based
in Munich and will report to George Terhanian, President of Global
Solutions, New York, N.Y. His appointment is effective March 3,
2009.
�Stefan joins us with an excellent record of accomplishment at
building client relationships and advising global companies on key
loyalty issues,� says Kimberly Till, President and CEO at Harris
Interactive. �Businesses today are facing rapid changes in market
dynamics and Stefan knows how to provide clients with effective
business consulting services with a strong focus on research-based
customer touch point and relationship management. This will make
him an invaluable asset as he builds out our loyalty practice
worldwide.�
In his most recent role at TNS, one of the largest custom market
research firms in the U.S., Schmelcher assumed the role of Deputy
Managing Director, Stakeholder Management after returning from a
one year assignment as Head of Stakeholder Management North America
with TNS USA. In this position he had direct responsibility for key
customer segments in the Industry Products and Services sector. His
key responsibilities were client services and consulting, strategic
planning and business development. He also focused on the
implementation of customer relationship strategies, employee
commitment as well as corporate reputation programs with the
objective of integrating marketing research information into
decision making processes. Additionally, he was responsible for
Strategic Innovation and Portfolio Management in TNS� Global TRI*M
Center, which is the Center of Excellence for TNS� stakeholder
management solutions.
Schmelcher has consulted with many of the world�s leading
companies in business-to-business and business-to-consumers
markets. His experience spans several industries that include: IT,
telecom, oil and gas, automotive, the financial sector and
manufacturing as well as the airline industry and retail business.
He is a frequent speaker at international customer experience and
relationship conferences.
Schmelcher is a native of Germany and holds degrees in Economics
and Mathematics from the University of Augsburg, Germany.
About Harris Interactive
Harris Interactive is a global leader in custom market research.
With a long and rich history in multimodal research that is powered
by our science and technology, we assist clients in achieving
business results. Harris Interactive serves clients globally
through our North American, European and Asian offices and a
network of independent market research firms. For more information,
please visit www.harrisinteractive.com.
Harris Interactive, Inc. 03/09
Harris Interactive, Inc. (MM) (NASDAQ:HPOL)
Historical Stock Chart
From May 2024 to Jun 2024
Harris Interactive, Inc. (MM) (NASDAQ:HPOL)
Historical Stock Chart
From Jun 2023 to Jun 2024