OMVC to Showcase Mobile DTV Services and Consumer Devices at Capitol Hill Event
July 28 2009 - 2:00PM
Business Wire
The Open Mobile Video Coalition (OMVC), an alliance of
broadcasters dedicated to advancing the development of mobile
digital television in the U.S., will showcase the next generation
of mobile digital television (DTV) on Tuesday, July 28, 2009, in
the foyer of the Rayburn House Office Building. The OMVC, which is
sponsoring the event along with ION Media Networks, will
demonstrate the kind of programming that will be available when
mobile DTV is launched, as well as showcase prototypes of the
consumer and transmission equipment.
Joining the OMVC will be Washington-area broadcasters that, in
addition to developing mobile DTV, are offering increased
high-definition programming and new free “multicast” channels over
portions of the television airwaves cleared by dropping analog
transmission technology in favor of more efficient digital
transmissions. Together, the new services constitute a “Digital
Television Triple Play” of consumer benefits. LG Electronics is a
lead co-sponsor. Additional co-sponsors include the National
Association of Broadcasters, the Association for Maximum Service
Television (MSTV), the Advanced Television Systems Committee
(ATSC), the Minority Media and Telecom Counsel (MMTC), the Public
Broadcasting Service (PBS) and the Association of Public Television
Stations (APTS), along with manufacturers Dell, Harris Corporation,
Kenwood, Roundbox, Rohde & Schwarz, and Samsung.
“The broadcast industry appreciates leadership by Congress in
driving the transition from analog to digital television
transmission,” said Dave Lougee, President of Gannett Broadcasting
and OMVC Executive Committee Member. “This event will demonstrate
to Members of Congress how their constituents will benefit from the
digital conversion. The `DTV Triple Play' includes more HD
programming, new free channels and the launch of mobile DTV, which
will bring live, broadcast DTV programming to mobile devices for
the first time,” Dave Lougee added.
Prelude to Mobile DTV Consumer
Showcase
The OMVC’s participation in the Capitol Hill event will serve as
a sneak peek at a Mobile DTV Consumer showcase which will go live
later this year in the Washington, D.C. market, which encompasses
nine regions surrounding the nation’s capital. The showcase will
provide a consumer test bed for mobile DTV content, services and
features. Initial participating stations are Fox Television
Stations’ WDCA-DT, Gannett Broadcasting’s WUSA-TV, ION Media
Networks’ WPXW-DT, NBC Universal’s WRC-DT, PBS’ WHUT-DT, MHz
Networks’ WNVT-DT and Sinclair Broadcast Group’s WNUV-DT.
Some of the prototype consumer devices and services on display
at the Capitol Hill event include:
Kenwood’s Aftermarket In-Vehicle Video Player, which
extends Kenwood’s existing in-dash DVD player and navigation
products;
LG Electronics’ mobile DTV receiving devices, including
mobile phones and portable DVD players;
Dell’s Mini 10 Mobile DTV Netbook, the first laptop with
integrated mobile DTV capability;
Roundbox’s Electronic Service Guide (ESG), which will
provide data services including program service guides;
DTV Interactive’s ATSC Mobile DTV USB Dongle receiver for
PCs; and
iSET’s Emergency Alert System (EAS), an early warning
system utilizing mobile DTV technology to alert consumers about
impending emergencies such as natural disasters, security threats
or everyday calamities such as vehicular accidents or criminal
activity.
Some 70 broadcast stations serving 28 markets have announced
plans to begin providing mobile DTV services by the end of 2009
utilizing the proposed ATSC A153 mobile DTV standard, which is
expected to be adopted by the end of 2009. Stations will experiment
with a variety of services and business models, including
traditional and interactive video, and ad supported and pay
services. A wide variety of consumer devices will be available for
the launch of service, including cellphones, laptops, netbooks,
portable video players, game players, PDAs, portable navigation
devices and in-car players.
ABOUT THE OPEN MOBILE VIDEO COALITION
The Open Mobile Video Coalition is a voluntary association of
television broadcasters whose mission is to accelerate the
development of mobile digital television in the United States. The
OMVC is composed of twenty-seven members that own and operate over
450 commercial television stations, as well as the Association of
Public Television Stations, Corporation for Public Broadcasting and
the Public Broadcasting Service, which represent an additional 360
public television stations. Membership in the OMVC is open to all
U.S.-based television broadcasters. Members are committed to
fostering open competition in the development of products and
services related to television. For more information, please visit
http://www.omvc.org.
OMVC MEMBER COMPANIES Association of Public Television
Stations Morgan Murphy Media Belo Corp. Media General Inc. Capitol
Broadcasting Company, Inc. NPG Broadcast Division Corporation for
Public Broadcasting NBC Universal -- NBC Station Group and
Telemundo Cox Television Peachtree TV Dispatch Broadcast Group
Post-Newsweek Stations Fisher Communications, Inc. Public
Broadcasting Service FOX Television Stations Raycom Media Freedom
Broadcasting, Inc. Schurz Communications, Inc. Gannett Broadcasting
Scripps Television Station Group Gray Television Inc. Sinclair
Broadcast Group Inc. Hearst Argyle Television, Inc. Sunbeam
Television Corp. ION Media Networks, Inc. LIN TV Corp. OMVC MEMBER
ASSOCIATIONS McGraw-Hill Broadcasting Association for Maximum
Service Television Meredith Corp. National Association of
Broadcasters MHz Networks
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