In the highly competitive field of manufacturing consumer electronics for global markets, strategic partnerships with key suppliers can be the difference between market success or failure. In recognition of Fairchild Semiconductor’s (NYSE: FCS) responsiveness, innovative products and dedicated people, Hisense, one of China’s leading designers and manufacturers of appliances and devices such as LCD TVs, air conditioners, refrigerators, computers and CDMA mobile phones, has awarded the company a Core Supplier Award for 2010.

“Hisense-Kelon has been using our Smart Power Module (SPM®) and Power Factor Correction (PFC) solutions in their world class range of inverter air conditioners since 2004,” said Benjamin Tan, Fairchild’s regional vice president, Sales & Marketing, China and SEA. “These solutions enable Hisense-Kelon to design and manufacture air conditioners that increase power efficiency and system reliability as well as improve performance.”

In the white goods and other markets that need motion control, the industry is demanding solutions that increase efficiency, decrease system cost and simplify design. Replacing induction motors with permanent-magnet motors can increase efficiency by 5 percent, and using a DC inverter in inverter air-conditioners and other home appliances can lower energy consumption by 40 percent.

Fairchild provides Hisense-Kelon with total solutions for their inverter based air-conditioners. The Motion-SPM™ product family integrates all the well-proven elements needed in a Mini-DIP package, including HVIC, LVIC, NPT IGBT, FRD and bootstrap diode, reducing the need for up to 22 discrete components. Motion-SPM products are also an excellent solution for home appliances or industrial motor applications that require high power because they deliver excellent inverter power control to implement high efficiency three-phase motors, while greatly reducing PCB size, cost and time-to-market, and increase system reliability.

Fairchild’s highly innovative and integrated SPM products, packaging technology and system expertise helps customers differentiate their end applications. Fairchild’s unique package technology provides excellent system performance, which allows Hisense-Kelon to develop more competitive solutions.

“Fairchild is widely recognized as a world leader in products that enable energy-efficiency,” said Mr. Wu Wentao, vice general manager of Hisense-Kelon Aircon Group & Purchasing Director of Hisense Group. “The company’s responsiveness, proven innovative products and dedicated people, provide us with excellent power design and service. This is the reason we have given Fairchild our Core Supplier Award.”

Fairchild also provides Hisense with leading-edge power management and analog switch solutions for deployment in their comprehensive range of CRT, LCD, Plasma and LCD TVs, targeting domestic and international markets. Last year, Fairchild received a Hisense Strategic Supplier Award.

"Receiving this Core Supplier Award highlights the significant contribution that Fairchild has made and continues to make to the rapidly growing design and manufacturing industry in China," concluded Tan. “It also validates our focus on developing the right technology to drive energy-efficiency, and to deliver the products our customer need on time.”

About Hisense Co., Ltd

Hisense Co., Ltd. owns three famous brands (Hisense, Kelon and Ronshen); and provides a wide range of products and services including multimedia, home appliances, telecommunications and information technology.

The company is headquartered in Qingdao, China and employs more than 60,000 people worldwide. It exports its products to over 50 countries and regions. It has established more than 40 subsidiaries in countries such as Australia, USA, Europe, Japan, Brazil, Indonesia and Hong Kong, with production bases in South Africa, and a trading office in Italy.

Hisense strives to bring technologically advanced products to the world market in its drive become a leading global supplier of equipment and high-end solutions for the electronics arena.

For more information, please visit www.hisense.com

About Fairchild Semiconductor:

Fairchild Semiconductor (NYSE: FCS) – global presence, local support, smart ideas. Fairchild delivers energy-efficient, easy-to-use and value-added semiconductor solutions for power and mobile designs. We help our customers differentiate their products and solve difficult technical challenges with our expertise in power and signal path products. Please contact us on the web at www.fairchildsemi.com.

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