Fairchild Semiconductor (NYSE: FCS) will address China’s design engineers, technology leaders, journalists and industry analysts at the launch of Global Sources’ IIC-China and Components Zone in Dongguan. Benjamin Tan, vice president, Sales and Marketing, China and South East Asia, will discuss the latest trends in energy efficiency and how semiconductor suppliers can enable increased efficiency in electronic devices.

“Fairchild’s invitation to make a presentation at this event validates the industry leadership position we have established in China,” Tan commented. “Consumers in China, and around the world, are increasingly demanding ‘greener’ electronic devices, and governments are implementing energy-saving standards and energy-rating systems in response.”

Tan will outline how Fairchild, a leading global supplier of high-performance products to drive energy-efficiency in consumer, communications, mobile, computing and industrial applications, provides solutions to address these new challenges.

Global Sources’ IIC-China is the largest series of system design events in the country. IIC-China and Components Zone in Dongguan will be held at the GD Modern International Exhibition Center on September 17. This new event is expected to grow along with Dongguan’s rapid emergence as a leading manufacturing base for wireless communication devices, MP3/MP4 players, GPS, digital frames, mobile phones and computer products.

“IIC-China events enable Fairchild, and other vendors, to meet with China’s design community and demonstrate face-to-face how our innovative solutions and architectures can assist them with power saving,” Tan concluded. “Semiconductor suppliers, such as Fairchild, IC suppliers, OEMs and electronic manufacturers all play integral roles in making the electronic devices people use everyday ‘greener’ and more energy-efficient.”

Fairchild, The Power Franchise®, has been operating in Greater China, the company’s biggest market, for more than 12 years and has become a very well established and respected industry leader in the region.

In support of China’s drive towards becoming a global powerhouse for new product development, the company has established three Global Power ResourceSM Centers to provide customers with direct local access to system design experts that deliver innovative, energy-efficient designs.

Today, Fairchild has a state-of-the-art assembly and test and warehouse facility in Suzhou, China. It has a sales presence at 17 locations in Greater China along with a strategic network of more than 90 authorized distributors’ branches across the country.

About Fairchild Semiconductor:

Fairchild Semiconductor (NYSE: FCS) is a global leader delivering energy-efficient power analog and power discrete solutions. Fairchild is The Power Franchise®, providing leading-edge silicon and packaging technologies, manufacturing strength and system expertise for consumer, communications, industrial, portable, computing and automotive systems. An application-driven, solution-based semiconductor supplier, Fairchild provides online design tools and design centers worldwide as part of its comprehensive Global Power ResourceSM. Please contact us on the web at www.fairchildsemi.com.

About Global Sources:

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The core business uses English-language media to facilitate trade from Greater China to the world. The other business segment utilizes Chinese-language media to enable companies to sell to, and within Greater China.

The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on nearly 4.3 million products and more than 196,000 suppliers annually through 14 online marketplaces, 13 monthly magazines, over 100 sourcing research reports and 12 specialized trade shows which run 29 times a year across 10 cities. Suppliers receive more than 81 million sales leads annually from buyers through Global Sources Online (http://www.globalsources.com) alone.

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