EFJI Efjohnson Technologies, (MM)

EFJ, Inc. Launches Elite Dealers Program EFJohnson Subsidiary to Focus on Success in Sales Channel WASHINGTON, Aug. 26 /PRNewswire-FirstCall/ -- EFJ, Inc. (NASDAQ:EFJI) announced that its EFJohnson subsidiary has launched an Elite Dealer Program. The goal of this program is to provide focused support for its dealer and reseller network. The company also announced the hiring of Jim Swan as the Director of Dealer Channels to focus on developing and managing the program. "A strong dealer network is essential to growing our state and local sales to first responders and we are positioning our dealer channel to complement our direct-sales teams' efforts in Homeland Security," said Michael E. Jalbert, chairman and chief executive officer of EFJ, Inc. "The elite dealer program will keep us close to our top dealers, and therefore closer to customers." "We are pleased to have Jim Swan on the team," said Brenda Jackson, senior vice president of sales and marketing of EFJohnson. "His 25 plus years in the land mobile radio industry and strong knowledge of dealer programs will not only guide our dealer channel but will inform our direct-sales efforts." The Elite Dealer program includes enhanced marketing program support, a revised incentive program, focused product training, and a strategic approach centered on longtime dealers with proven track records. Additionally, the Company announced the development of a secure, password-protected area of its website, http://www.efjohnson.com/, in which dealers can obtain information and engage in dialog with the company. This new site will open for dealers in early September. EFJohnson provides digital Project 25 compliant interoperable wireless communications systems solutions for federal, state and local agencies involved with homeland security and public safety. EFJohnson, founded in 1923, was one of the first developers of wireless communications products to be fully compliant with federal government interoperability specifications. The company designs, manufactures, and markets conventional and trunked radio systems, land mobile radio repeaters and mobile and portable radios. For more information, visit http://www.efjohnson.com/. EFJ, Inc. is the Washington, DC based parent company to industry-leading wireless telecommunications solutions businesses. EFJ, Inc. is home to the EFJohnson Company, one of the first developers of Project 25 mobile communications products compliant with federal government interoperability standards, and Transcrypt International, a leader in secure voice communication solutions. EFJohnson and Transcrypt International are wholly owned subsidiaries of EFJ, Inc. For more information, visit http://www.efji.com/. Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other matters, anticipated sales growth. These forward-looking statements are subject to certain risks and uncertainties that could cause the actual results, performance or achievements to differ materially from those expressed, suggested or implied by the forward-looking statements due to a number of risk factors including, but not limited to, the level of demand for EFJ's products and services, the timely procurement of necessary manufacturing components, dependence on continued funding of governmental agency programs, and other risks detailed in EFJ's reports filed with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003. EFJ undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements. DATASOURCE: EFJ, Inc. CONTACT: Investor Relations: Jim Stark of EFJ, Inc., +1-800-295-1772, , or Trade Press: Kevin Nolan of EFJohnson Company, +1-202-772-5441, Web site: http://www.efji.com/ http://www.efjohnson.com/

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