DTS Teams Up with IVA to Stream Movie Trailers in DTS-HD® Surround Sound to Popular Game Consoles & DTS Headphone:X™ Equip...
January 07 2014 - 8:00AM
Business Wire
Leading online movie trailer service now ready
to serve growing mobile demand with DTS Headphone:X experience
CES (Booth #9839) — DTS, Inc. (Nasdaq:DTSI), a leader in
high-definition audio solutions and audio enhancement technologies,
announced today that it has teamed up with Internet Video Archive
(IVA), the world’s leading online movie trailer service, to provide
consumers access to the latest cinematic movie trailers in
immersive DTS-HD® surround sound. By encoding IVA’s movie trailer
library in the DTS-HD codec, IVA will be able to provide a rich,
immersive, cinematic surround sound experience to customers
streaming to the latest game consoles connected to a home theater
system, or provide an immersive DTS Headphone:X™ experience to
consumers streaming to a DTS Headphone:X equipped mobile
device.
The streaming profile of DTS-HD is a high performance
discrete multi-channel audio codec designed to enable streaming
services to deliver content to consumers in immersive, high-quality
5.1 surround sound.
“Watching trailers on mobile devices and on game consoles are
the two fastest growing parts of our business, so we are excited to
be working with DTS to offer consumers movie trailers presented in
DTS-HD. We know they will enjoy experiencing the same cinematic
sound heard at the theater whether in the comfort of their own
homes, or on the go,” said Rhodes Mason, SVP of Business
Development at Internet Video Archive.
“DTS is committed to delivering the industry’s most immersive
streaming audio solutions and is dedicated to making all kinds of
entertainment content to provide a memorable listening experience,”
said Geir Skaaden, senior vice president, products and platforms,
DTS. “Movie trailers are no exception, and we are excited to be
working with IVA to deliver their trailers in DTS-HD surround
sound, and are confident that consumers will love the added
entertainment value that having cinematic surround sound adds to
the at-home or mobile viewing experience.”
IVA plans to start streaming movie trailers in immersive DTS-HD
surround sound at the end of Q1 2014. For more information about
DTS, Inc., please visit www.dts.com, or connect with DTS, Inc. on
Facebook and Twitter (@DTS_Inc). For more information about IVA,
visit InternetVideoArchive.com or connect on Facebook or
LinkedIn.
About IVA
IVA is the world’s largest online trailer service, distributing
promotional content online for movies, TV shows, and video games.
IVA offers over a million video assets from 1000 content providers.
We have a client network that reaches 400 million fans and includes
such well known companies as Flixster, Comcast, Verizon, Fandango,
B&N.com, the New York Times, and Sony Electronics. IVA’s
cloud-based media service reaches any audience on any screen with
the net’s most popular content: trailers.
About DTS, Inc.
DTS, Inc. (Nasdaq:DTSI) is a premier audio
solutions provider for high-definition entertainment
experiences—anytime, anywhere, on any device. DTS’ audio solutions
enable delivery and playback of clear, compelling high-definition
audio, which is incorporated by hundreds of licensee customers
around the world, into an array of consumer electronic devices.
From a renowned legacy as a pioneer in high definition
multi-channel audio, DTS became a mandatory audio format in the
Blu-ray Disc™ standard and is now increasingly deployed in enabling
digital delivery of compelling movies, music, games and other forms
of digital entertainment to a growing array of network-connected
consumer devices. DTS technology is in car audio systems, digital
media players, DVD players, game consoles, home theaters, PCs,
set-top boxes, smart phones, surround music content and every
device capable of playing Blu-ray™ discs. Founded in 1993, DTS'
corporate headquarters are located in Calabasas, California, with
its licensing operations headquartered in Limerick, Ireland. DTS
also has offices in Los Gatos and Santa Ana, California;
Washington: China: France: Hong Kong; Japan; Singapore; South
Korea; Taiwan; and the United Kingdom. Copyright 2014, DTS, Inc.
DTS, the Symbol, and DTS and the Symbol together are registered
trademarks of DTS, Inc. All other trademarks are the properties of
their respective owners. All rights reserved.
DTS-C
Media Contacts:DTS, Inc.Michael Farino, (949)
442-5404Michael.farino@dts.comorInternet Video ArchivePam Horovitz,
(856) 310-1981 x123PamH@InternetVideoArchive.com
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