nubia Becomes First Chinese Mobile Manufacturer to Support DTS-HD® in Mobile Product Line
January 06 2014 - 8:00AM
Business Wire
New mobile products from nubia to support
DTS-encoded streaming and downloadable media
DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio
solutions and audio enhancement technologies, today announced that
nubia, a premium smartphone brand of ZTE corporation, will be the
first smartphone to natively support multi-channel content encoded
in DTS-HD®. Featuring DTS’ latest decoder, the nubia Z5S will allow
consumers to enjoy streamed and downloaded content with soundtracks
encoded in DTS-HD directly on their device, or via a connected home
theater system.
“We are excited about our new nubia products featuring DTS-HD
surround sound decoding technology,” said Ni Fei, nubia GM. “Having
DTS-HD is a game changer! Pairing this new technology with our
phones will for the first time allow customers to access and decode
multi-channel DTS-HD audio streams from their favorite content
services or downloaded files—providing an unbelievably entertaining
experience.”
DTS-HD Benefits:
- Decodes the highest quality audio
streams available from digital delivery, VOD, OTT and broadcast
sources
- Next generation decoding technology
that enables equipped products to process more advanced audio, when
available, such as:
- Broader bit stream support for
low-bit-rate (LBR) streaming media
- Adaptive streaming to overcome
bandwidth, storage and network constraints
“Bringing DTS-HD to the mobile market has been a major priority
here at DTS and we are pleased that ZTE will be DTS’ first Chinese
mobile partner to offer a smartphone featuring our advanced
multi-channel surround sound decoder,” said Brian Towne, executive
vice president and chief operating officer at DTS. “We designed
DTS-HD to bring a more exciting audio experience to connected
consumers around the world. We are confident that ZTE’s nubia
customers will truly appreciate the added entertainment value that
multi-channel audio adds to streamed and downloaded content,
whether plugged into a home theater or listening over
headphones.”
For more information about DTS, please visit www.dts.com, or
connect with DTS on Facebook and Twitter (@DTS_Inc).
About nubia
Officially released in October 2012, nubia is the high-end and
unique brand out of group brand of ZTE. Nubia mainly orients to
high-end smart phones with social channels and establishes the
independent team for independent operation so as to supplement and
extend the brand system of existing ZTE cell phones. Based upon
domestic market to explore the international market, nubia brand
aims at providing more brand selections for consumers. Nubia’s
Chinese name is Nubiya(努比亚)which originates from one of the places
where ancient civilization originated with profound and rich
significance. The logo, designed in symmetrical structure, has
established core brand image and built up intense appetency and
relaxed and lively young atmosphere with its special character
style and plumb decoration. The logo design philosophy of the new
brand derives from the originating point of human civilization. The
round dot extends to be a circle meaning to discover wisdom,
explore with the eye of wisdom and seek infinite possibilities; it
further extends to be technological innovation meaning to create
high-quality life through ceaseless transformation and upgrade. The
red symbol of circle & point constitutes a magnifying glass
meaning to explore and discover the world with intense symbol
sense. The overall design philosophy could be concentrated to be
discovery, creation and infinite!
About DTS, Inc.
DTS, Inc. (Nasdaq:DTSI) is a premier audio
solutions provider for high-definition entertainment
experiences—anytime, anywhere, on any device. DTS’ audio solutions
enable delivery and playback of clear, compelling high-definition
audio, which is incorporated by hundreds of licensee customers
around the world, into an array of consumer electronic devices.
From a renowned legacy as a pioneer in high definition
multi-channel audio, DTS became a mandatory audio format in the
Blu-ray Disc™ standard and is now increasingly deployed in enabling
digital delivery of compelling movies, music, games and other forms
of digital entertainment to a growing array of network-connected
consumer devices. DTS technology is in car audio systems, digital
media players, DVD players, game consoles, home theaters, PCs,
set-top boxes, smart phones, surround music content and every
device capable of playing Blu-ray™ discs. Founded in 1993, DTS'
corporate headquarters are located in Calabasas, California with
its licensing operations headquartered in Limerick, Ireland. DTS
also has offices in Los Gatos and Santa Ana, California,
Washington, China, France, Hong Kong, Japan, Singapore, South
Korea, Taiwan and the United Kingdom. Copyright 2013, DTS, Inc.
DTS, the Symbol, and DTS and the Symbol together are registered
trademarks of DTS, Inc. All other trademarks are the properties of
their respective owners. All rights reserved.
DTS-C
DTS, Inc.Michael Farino, 949-442-5404Michael.farino@dts.com
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