DTS Brings Premium Audio to BYD Vehicles
April 29 2012 - 8:00PM
Business Wire
2012 Beijing International Automotive Exhibition – DTS, Inc.
(Nasdaq: DTSI), a leader in high-definition audio, today announced
an agreement with BYD—a rapidly-growing automotive and green energy
technology company in China—to integrate DTS Neural Surround™ and
DTS Digital SurroundTM technologies into BYD vehicles. BYD is
China’s first domestic car OEM to incorporate DTS premier sound
technology, enabling BYD car owners to experience immersive,
multi-channel audio on the go.
“We are committed to providing consumers the highest quality
vehicles with the best audio systems, and our partnership with DTS
enables us to achieve this by facilitating the delivery of a
superior audio entertainment experience to BYD car owners,” Mr.
Wang Chuanfu, Chairman and President of BYD. “Integration of DTS
premium audio transforms the BYD vehicle into an auditorium
transmitting high-definition 5.1 surround sound, adding significant
value for the owners and creating a unique differentiating factor
for BYD.”
DTS is partnering with China’s FM Radio Broadcasters, which
leverage DTS Neural Surround technology for FM radio programming to
broadcast DTS 5.1 content, enabling BYD owners to consume
high-definition audio content when listening to the GZBN FM radio
channel, in addition to other DTS-broadcasted stations in their
vehicles. BYD car owners will also be able to enjoy widely
available DTS CDs in 5.1 surround sound on the go. DTS Neural
Surround creates a seamless conversion between stereo and surround
sound audio through a special capture, edit, management and
delivery process. The DTS Digital Surround high-quality audio codec
delivers greater frequency response and dynamic range for discrete
surround sound. The end result is an immersive audio experience
that consumers can enjoy while driving BYD vehicles.
“DTS prides itself in offering superior automotive surround
sound technologies that create an engaging entertainment experience
as part of consumers’ daily routine,” said Brian Towne, DTS
executive vice president and chief operating officer. “BYD’s
adoption of our technologies not only enhances the driving
experience, but it also satisfies rapidly growing consumer demand
for uncompromised sound on the go.”
Roy Law, vice president and managing director of DTS Greater
China Region, added, “DTS’ partnership with BYD is part of our
larger initiative to motivate the adoption of premium DTS audio
technology among manufacturers and consumers throughout China and
beyond.”
DTS will be featuring the BYD G6, S6 and e6 models at the 2012
Beijing International Automotive Exhibition, occurring through May
2, 2012.
Media interested in speaking with a DTS spokesperson please
contact DTS@formulapr.com. Connect with DTS on Facebook, or on
Twitter (@DTS_Inc.).
About BYD
BYD is ranked No. 1 at the top of Bloomberg’s and BusinessWeek's
2009 Tech 100 List and is the leading manufacturer of
advanced, environmentally-friendly battery technologies
like the BYD’s Iron Phosphate battery. BYD’s solar
panels and LED Lighting systems have CEC, TUV/CE and
UL listings, and the company enjoys rapid growth in consumer
electronics space and electrified transportation
sector (including EVs, electric buses and EV chargers)
manufacturing under its BYD brand. BYD is the fastest-growing
Chinese automotive and green energy technology enterprise. The
Company trades on the Hong Kong Exchange (HKE) under the ticker
numbers (HK.0285 – BYD Electronics) and (HK.1211 – BYD Company
Ltd.), as well as on the Shenzhen Stock Exchange under the ticker
number (002594 - BYD Company Ltd.). For more information,
visit www.byd.com, www.facebook.com/bydcompany or
email pr@byd.com.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital
entertainment exciting, engaging and effortless by providing
state-of-the-art audio technology to hundreds of millions of
DTS-licensed consumer electronics products worldwide. From a
renowned legacy as a pioneer in multi-channel audio, DTS became a
mandatory audio format in the Blu-ray Disc™ standard and is now
increasingly deployed in enabling digital delivery of movies and
other forms of digital entertainment on a growing array of
network-connected consumer devices. DTS technology is in home
theaters, car audio systems, PCs, game consoles, DVD players,
televisions, digital media players, set-top boxes, smart phones,
surround music software and every device capable of playing
Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are
located in Calabasas, California with its licensing operations
headquartered in Limerick, Ireland. DTS also has offices in
Northern California, Washington, China, France, Hong Kong, Japan,
South Korea, Taiwan, Singapore, and the United Kingdom. For further
information, please visit www.dts.com. DTS, the Symbol, and DTS and
the Symbol together, are registered trademarks of DTS, Inc. All
other trademarks are the properties of their respective owners. ©
2012 DTS, Inc. All rights reserved.
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