DAVIDsTEA Inc. Names Isabelle Grise Chief Marketing and Merchandising Officer
September 21 2015 - 8:46PM
DAVIDsTEA Inc. (Nasdaq:DTEA) today announced that Isabelle Grise
has joined the Company in the newly created position of Chief
Marketing and Merchandising Officer, effective immediately. In this
role, she will be responsible for the vision, leadership, strategic
direction and implementation of DAVIDsTEA merchandising and
marketing efforts, reporting to Sylvain Toutant, President and
Chief Executive Officer.
Sylvain Toutant, President and Chief Executive Officer, stated,
"We are excited to welcome Isabelle to our senior leadership team.
Her marketing acumen and merchandising expertise will be valuable
as we focus on our retail and e-commerce expansion strategies,
drawing new customers to DAVIDsTEA and strengthening our connection
with our existing customers. In addition, Isabelle's discipline and
focus on strategic processes will complement the skills of our
talented and dynamic merchant team as we develop multi-channel
go-to-market strategies to build our brand and customer
loyalty."
Ms. Grise joins DAVIDsTEA with over 25 years of experience
working with retail operations and consumer brands in various
management, planning and senior merchant roles. Most recently, Ms.
Grise was President and CEO of Fruits and Passion, a multi-national
retailer previously owned by SC Johnson and sold to a division of
South Korean conglomerate, LG Corp. Prior to this, Ms. Grise
held multiple roles of increasing responsibility, including Senior
Vice President in Merchandising and Marketing during her 17-year
tenure with LaSenza, a retail division of L Brands.
About DAVIDsTEA Inc.
DAVIDsTEA is a fast-growing branded beverage company, offering a
differentiated selection of proprietary loose-leaf teas,
pre-packaged teas, tea sachets and tea-related gifts and
accessories. As of August 1, 2015, the Company owned and operated
165 DAVIDsTEA stores throughout Canada and the United States. The
Company is headquartered in Montréal, Canada.
CONTACT: Investor Contact:
ICR, Inc.
Farah Soi/Rachel Schacter
203-682-8200
investors@davidstea.com
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